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  • Holiday 12 Pack

    12 Days of Deals

    Starting on December 8th and ending the 19th,
    we will have a different special holiday deal available for one day only!
    Follow us on Facebook or visit our website to claim your daily deal.

    Check Out Today's Deal »
  • Huge Savings on Marines Jerseys and Shorts

    60% Off Marines Cycling Gear

    Hurry! All Marines Apparel Will Be Discontinued Dec. 31st

    Shop Now »
  • NEW FOR 2015

    Evo Cycling Kit

    Evo is the highest quality women's specific competitive apparel.

    SHOP EVO »
  • Primal//Community

    We Support Cycling

    Charity // Community // Advocacy

    Learn More »
  • PRIMAL//CUSTOM

    HELIX RACE KIT

    ORDER NOW FOR SPRING 2015

    Born and tested in the crucible of competition.
    Proven on podiums around the world.

    REQUEST A QUOTE »
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Choose Passion. Choose Primal.

From recreational cyclist to avid mountain biker to competitive athlete, Primal offers the highest quality cycling apparel for any discipline, never compromising style or performance.

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We Are Primal

Our mission is to provide the highest quality cycling apparel available while fostering the growth of cycling through competition, community and advocacy.

We believe in cycling as a positive influence globally and we are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.