At our heart, we are road racers, mountain bikers, weekend warriors, artists and business people who have found a way to combine our talents to produce a product known and respected worldwide as the best cycling apparel on the market. Cycling is a passion for every one of us and this passion is reflected in the products we design and produce, as well as the high level of customer service we provide.
For cycling apparel the choice is easy.
Choose Passion. Choose Primal.
Primal is one of the friendliest companies in the cycling industry, dedicated to providing you with an excellent experience so the only thing you have to worry about is when you can get out for your next ride. As cyclists ourselves, we understand the needs of our customers and constantly strive to ensure that those needs are met. At Primal, we are committed to improving the sport we love through the products we make and our best resource is your feedback.