Primal Wear is dedicated to providing cyclists with highly technical clothing that looks great and performs perfectly. The company was founded by avid cyclists with a desire for high quality cycling apparel that broke the mold.

Since our inception the company has been growing steadily and we now sell hundreds of thousands of apparel items thoughout the US and Europe every year. Despite our growth, we strive to maintain the grassroots culture that enables us to keep in touch with the soul of the sport we are dedicated to. Primal Wear is not now nor ever will be a corporation run by a board whose major concern is peddling rather than pedaling. This is a company of die hard cyclists commited to improving the sport.

In fact, lunch time at our Global Headquarters in Denver, CO is easy to spot even from a distance. It's when everyone comes filing through the front door already on their bikes for the daily afternoon ride.

It's a Primal thing.