Megan Hottman - Primal Pro Women's Racing


Who We Are

Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and dedicated to promoting and sponsoring events that benefit people’s lives.

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy.

We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.


Customer Service

While we are in the cycling business, we don't act like it. Our company is made up of the friendliest people in the industry, dedicated to providing you with an excellent experience so the only thing you have to worry about is when you can get out for your next ride. Your order will usually ship the same day it is placed and if there is ever a problem with an order we will personally contact you. As cyclists ourselves, we understand the needs of our customers and constantly strive to ensure that those needs are met. At Primal we are committed to improving the sport we love through the products we make and our best resource is your feedback. Never hesitate to give us a call or shoot us an email – we always love to hear from you.


Primal Gives Back Program

Giving back is part of our culture at Primal. If you have a team that rides in a charitable event, Primal can help you raise additional funds to support your cause. We know that every dollar you raise counts towards advancing research, increasing awareness, improving support and one day finding a cure. Contact Primal today to get started! Learn More >

Contact Us

  • 7700 Cherry Creek South Drive
  • Suite 106
  • Denver, CO 80231
  • P. 800.275.6953
  • F. 303.745.7429