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*Valid for first-time registrants only & applies to reg. price items only.


Recently Added
  • Full Custom

    Our custom apparel design service is all inclusive. We provide a dedicated account team, world-class design service, and unmatched customer service.

    4-8 Week Guaranteed Delivery
    10 Piece Minimum
    Industry Leading Apparel Design Team
    Dedicated Account Team
    Unlimited Color Options + Neon
    Full Range of Apparel Options

    Request a Quote

    Primal.IM

    Quickly design, proof, and order your semi-custom cycling apparel on our Online Design Tool, the Primal Idea Machine.

    4 Week Guaranteed Delivery
    5 Piece Minimum
    Online Drag & Drop Designer
    Multiple Color Options
    Popular Templated Design Options

    Start Designing

    Full Custom

    Our custom apparel design service is all inclusive. We provide a dedicated account team, world-class design service, and unmatched customer service.

    4-8 Week Guaranteed Delivery
    10 Piece Minimum
    Industry Leading Apparel Design Team
    Dedicated Account Team
    Unlimited Color Options + Neon
    Full Range of Apparel Options

    Request a Quote

    Primal.IM

    Quickly design, proof, and order your semi-custom cycling apparel on our Online Design Tool, the Primal Idea Machine.

    4-8 Week Guaranteed Delivery
    10 Piece Minimum
    Industry Leading Apparel Design Team
    Dedicated Account Team
    Unlimited Color Options + Neon
    Full Range of Apparel Options

    Start Designing

The Primal Method

We make it easy to order custom cycling apparel. Our proven process and superb customer service allows you to spend more time focusing on your event, team, club, or business. We do the rest.

Talk It Out

1. Consultation & Quote

Lock It In

2. Define & Schedule

The "Magic"

3. Design & Order

The Making

4. Production & Fulfillment

Rinse and Repeat

Follow-up & Re-Orders

Partners

We have more in common than we have differences. We fight for the causes we believe in. We pursue passions to enrich our lives and the lives of those around us. Let’s make the world a better place.

View the product options on the greatest range of custom cycling apparel ever made. Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.