Primal Custom provides the highest level quality, design, and customer service in the industry. As the number one provider for custom cycling apparel to corporations, teams, and events, we know how to cater a custom product solution to the individual needs of a retailer. Bike shops have their own unique identities. You shouldn't have to settle for the same stock jersey as your competitor, just in a different color. Each Primal design is a fully custom solution, although all Primal Original designs are also available for customization.
Retailers around the country offer apparel lines that provide no additional value once the sale is complete. With custom apparel, benefits continue long after the customer leaves the shop. A custom product with a bike shop's logo will not only make riders feel more connected with the shop, but it will also act as a visual referral for other riders on the roads and trails.
The typical turnaround time frame is 6-10 weeks. This depends on the time of year and the current production capacity. It's always best to contact an Account Executive to receive a free quote.
Primal's Account Executives will consult with shop owners on their business goals, customer demographics and marketing plans before handing the reigns to our design department to create a truly unique custom design. There are no up-front costs for design work and the cost of each jersey includes unlimited colors, two revisions and ground shipping. Depending on a retailer's credit rating, they can also receive net terms for payment on their custom order. Once the process begins, you can expect to see a fully-branded shop kit within 6-10 weeks.