To help you streamline the order process we have included examples of different design styles you can incorporate into your custom product. If you have questions or need assistance please contact us at custom.apparel@primalwear.com or call 1.800.275.6953.

Defined by their minimal design, clean designs can present a modern look. They can also be used to keep the focus on a single, bold image. Adding vibrant colors makes these designs easy to spot in a crowd.

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Fun, asymmetrical layouts can add interest to a design and make for a much bolder overall look. With these designs, there is more emphasis on looking cool and original, rather than fast.

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These designs use logos and brand marks as the key element to present a strong brand identity. Often, parts of the logo or brand mark can be repeated to create a pattern used throughout the design.

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Design choices are appropriate for a specific time period or classic theme - including layout, colors, fonts and stylized treatments.

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Modern angles, shapes and patterns combine with a cleaner look that maintains the modern technical feel. Non-traditional colors are often used as accents.

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Fast, busy and classic, these racing looks have been popular for years.

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Modern angles, shapes and patterns combine with a cleaner look that maintains the modern technical feel. Non-traditional colors are often used as accents.

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Designs that are generally simple and leave ample space for sponsor logos. Large areas of team colors allow these jerseys to stand-out in a cluttered field of racers.

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Fashionable, trendy and hip. These designs are unique and cool right now. For those who want to stand out from the pack, these are guaranteed to keep you “modern chic.”

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“In your face” designs for the fringe, we’re not pulling any punches. These can be more aggressive in feel and often feature high contrast, rough images and jagged lines. Skulls, flames, lightning bolts…they’re all here.

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Mountain biking attracts a rough and tough crowd and that crowd demands an entirely different aesthetic. Many bold designs evolve from the “Moto” world, yet others simply react to finding the singletrack.

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Swirls, swoops and flowers. These playful designs create fun for all.

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Repeating patterns are pleasing to the eye and certain patterns have become fan-favorites in the cycling world. Patterns can be bold, but they can also be subdued and create some interest without overwhelming the design.

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Adding different textures to a design can change the whole feel of a jersey and provide additional depth to the design. Gritty textures create an urban street-style feel. Grungy textures create a rough, tough and “not afraid to get a little dirty” feel. Distressed textures convey an aged, worn feel. Other textures create the look of paper, woven fabric, wood or pavement. Textures are usually small in scale, detailed and more abstract than patterns.

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Custom illustrated artwork takes a little extra time to create, but the end result is a unique piece of wearable art. Your Customer Account Specialist will work closely with you to understand the layout and style that will best lend itself to your vision. Additional visual tools can also be provided to help communicate your concept.

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Keeping a jersey’s imagery simple and abstract can convey a particular concept while more easily incorporating it into the overall design. It can create a more modern, stylized look or something with a fun, lighthearted feel. Simplistic art can also prevent distraction from your main logo(s) or information.

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Including a route map or topographical map in your design can help commemorate your ride. Just because a map is functional, doesn’t mean it can’t be incorporated in a beautiful way.

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These designs mimic uniforms, clothes and other realistic images that are often ironic and fun.

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Photographic images can show off a product or scene with accuracy. It’s important to incorporate photographic images in an appropriate way to enhance the overall design without looking tacky.

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