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Primal
Gives
Back

Our purpose is simple, to help our partners pursue their passion.

Through the Primal Gives Back Program we have raised money, donated clothing, and volunteered side-by-side with our partners in effort to make our community better.

With your help, we’ve been able to contribute millions to health, advocacy, conservancy, and youth programs around the world. Let’s keep the momentum going.

Total amount given through the PGB program

What is PGB?

Every year Primal contributes more than $1 Million in support to non-profits and causes. With the support of our partners we have been able to create a movement across the industry for positive change. We know that every dollar contributed will count towards advancing research, increasing awareness, improving support, and the hope of finding cures!


PGB Teams Program

If you’re raising money for a purpose, we will donate 15% of your custom apparel order total back to your cause.

Learn More 

PGB Partnership Program

It’s a simple concept. Partner with non-profits, teams, friends, and individual riders who believe they can make the world a better place.

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Employee Action

Giving back is in our blood. It’s in our sweat. It’s in our culture. It’s a part of everything we do. Our amazing employees have inspired us to do more by their personal efforts in giving back to the community.

Learn More 


Check out the info below to learn more about Primal Gives Back and how you can get involved!

Stories of Giving

  • Care.com and PMC
    "Thanks to the Primal team, this August Care.com proudly wore their Pan-Mass Challenge bike shirt during the two-day trek across Massachusetts to ra..."

  • Lee & The Buffalo Bicycle Classic
    " Lee Altheimer does not remember his 2018 bicycle crash in Sunshine Canyon. His next memory was waking up many days later in Craig Hospital, where..."

  • Team Survivor
    "Established in 2016, Team Survivor has partnered with Primal every year for their team kits.  Led by John Reumann, Team Survivor is a family of 50+..."
    Team Survivor - John. R  
  • Team Left Hand
    " “Primal is a company that goes above and beyond just selling great apparel. From giving back to the National MS Society, to addressing issues head..."
    Team Left Hand - Chris L.
  • The Gene Team
    " Throughout the years Primal has been part of our Gene Team Family. Their expertise in cycling design and fashion is understood but their passion a..."
    The Gene Team

Employee Action

It’s not just a statement, Giving Back is a way of life our employees believe in. They roll up their sleeves and make a difference in their community. They have dedicated themselves as team captains, event organizers, board members, and volunteers, giving countless hours to causes that help change people’s lives.

Tour de Cure Team Primal
ALISON O.
"I ride the Tour de Cure for my little brother. Ian was diagnosed with Type 1 diabetes at only one year old and it completely altered the path of h...
Go 4 Graham
TAYLOR R.
"I am on the BOD of the Go4Graham Foundation whose main mission is to raise awareness, fight stigmas and help break the silence surrounding mental...
Courage Classic
Stephen B.
"I support Courage Classic primarily because in 2017 I was lucky enough to become a Dad – To Samuel – He is a healthy, happy and very active boy! I...