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At Primal, we make the custom order process as easy and fun as possible and it all starts with a quote. Answer a few simple questions and we will respond quickly with information to help you get started.


You can also call us at 1.800.275.6953 or email us at 


Feel free to give us a call if you have any questions about products, fit, or just want to talk about the weather.

We're here for you.



It All Starts With A Quote.

Your Info

Project Info


Our personalized approach is why Primal is the Most Trusted Name in custom. Our dedicated account team provides the best customer service in the industry.

We've been in the business since 1992. We have refined the process to be easy and committed to getting you the highest quality design and product as quickly as possible. Learn More »


"Primal emulates social responsibility through their partnerships with non-profits. They are a loyal engaged supporter of Colorado League and provide exceptional service to our members. Their corporate culture avidly promotes a long-term view of customer and community. We are extremely grateful for their unwavering support and belief in our mission of fostering healthy youth through cycling. Primal invests with intention and willingly goes the extra mile for our cause."

Kate R.

League Director

Colorado High School Cycling League

"After a thorough evaluation of several jersey vendors, Primal was our clear choice. Now that we’ve worked with them, we’re even more impressed. Primal’s customer service is truly exceptional. We always hope that vendors will view us not just as customers but as partners, and Primal does just that. First they spent a lot of time with us on our jersey options, offering all the info we needed plus useful insights based on our best interests, as opposed to steering us to higher-end options. Then they were very helpful and patient as we worked through the jersey design. And now with the ordering and delivery they have bent over backwards to accommodate our needs. They’re always pleasant and responsive, even in the midst of the COVID pandemic, but more than that they take the initiative to reach out to confirm details and offer suggestions. "

Pat M.

Chair, Woohoo Working Group

Rotary Club of Denver Southeast

"I've raced and ridden mountain bikes in the Primal Helix bibs for thousands of miles all over the globe! The chamois has the stitching and padding in all the right places. They are comfortable enough to wear them for 24 hours straight! I also think they look great and hug your body with the right amount of compression without being overly tight in the quads like I've experienced with other shorts! The helix are my go-to chamois and I even wear them under my baggies when I race Enduro."

Sonya Looney

Pro Mountain Biker,

World Endurance Champion

Products with a purpose. Design with intent. It's all in the details.

We're all about digging deep and laying the groundwork for long-term success! And knowing the purpose and intent of a project is just as important, if not more important, than knowing the surface details. We use this information to drive our product recommendations, design direction and give you the best experience possible.