The shorter days and unpredictable weather conditions of winter present cyclists with unique challenges. Primal's new HiViz Collection was designed and developed with one goal in mind - to keep cyclists safe on the road. By dying the fabric with bright neon inks, each product maintains the same moisture management technology while also creating a highly visible piece of apparel that will draw the eye from great distances. Reflective accents at the back and sleeves further increase visibility.
Aloha chica! Take to the surf and hang loose! The ocean is alluring, especially to those of us who like a little sport and a little vacation simultaneously. Paddle out in this sweet ensemble when riding your radical wave on wheels.
Like a stealthy ninja slinking through the shadows, or a panther stalking his prey in the jungle, the Ultraviolet is sneak attack biding its time and waiting for the perfect opportunity to make a sprint to the finish line.