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  • Men's//Cycling Apparel


    The Helix Kit represents the
    most technologically advanced,
    competition level apparel on
    the market.

    Shop Helix »
  • Women's New Arrival


    Cycling Kit

    Check out the new
    women's specific Helix Kit.

    Shop Helix »
  • Primal//Community

    We Support Cycling

    Charity // Community // Advocacy

    Learn More »
  • Primal//Skinsuit


    Cycling Apparel

    Time Trials, Criteriums, or
    Cyclocross, the Primal Skinsuit
    will make you go fast.

    Learn More »

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community and advocacy.

We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.

We Proudly Support


We build our custom cycling apparel for you, the individual cyclist. We know that this product represents your identity, your team, your cause.

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Our collection of branded cycling apparel is designed for cyclists, by cyclists. Each product carries the mark of quality, durability, and over 20 years of experience.

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Cycling is our passion. We live for those perfect moments made possible on a bicycle. We strive to support organizations who advocate for the cycling community.

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Apparel is our craft. Since 1992, our focus has been creating clothing that fits comfortably, lasts a long time and performs flawlessly.

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