Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and dedicated to promoting and sponsoring events that benefit people's lives. Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy. We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.
Who We Are