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Design Style Guide


To help you streamline the order process we have included examples of different design styles you can incorporate into your custom product. If you have questions or need assistance please contact us at custom.apparel@primalwear.com or call 1.800.275.6953.
Classic Clean

Defined by their minimal design, clean designs can present a modern look. They can also be used to keep the focus on a single, bold image. Adding vibrant colors makes these designs easy to spot in a crowd.

CC1

CC1

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CC2

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CC3

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CC4

CC5

CC5

Classic Assymmetrical

Fun, asymmetrical layouts can add interest to a design and make for a much bolder overall look. With these designs, there is more emphasis on looking cool and original, rather than fast.

CA1

CA1

CA2

CA2

CA3

CA3

CA4

CA4

CA5

CA5

Classic Super Branded

These designs use logos and brand marks as the key element to present a strong brand identity. Often, parts of the logo or brand mark can be repeated to create a pattern used throughout the design.

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CSB1

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CSB2

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CSB3

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CSB4

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CSB5

Classic Vintage

Design choices are appropriate for a specific time period or classic theme - including layout, colors, fonts and stylized treatments.

CV1

CV1

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CV2

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CV3

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CV4

CV5

CV5

Modern Technical

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RMT1

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RMT2

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RMT3

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RMT4

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RMT5

Traditional Racing

Fast, busy and classic, these racing looks have been popular for years.

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RTR1

RTR2

RTR2

RTR3

RTR3

RTR4

RTR4

RTR5

RTR5

Racing Stripes

Modern angles, shapes and patterns combine with a cleaner look that maintains the modern technical feel. Non-traditional colors are often used as accents.

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RRS1

RRS2

RRS2

RRS3

RRS3

RRS4

RRS4

RRS5

RRS5

Racing Team

Designs that are generally simple and leave ample space for sponsor logos. Large areas of team colors allow these jerseys to stand-out in a cluttered field of racers.

RRT1

RRT1

RRT2

RRT2

RRT3

RRT3

RRT4

RRT4

RRT5

RRT5

Fashion Trends

Fashionable, trendy and hip. These designs are unique and cool right now. For those who want to stand out from the pack, these are guaranteed to keep you “modern chic.”

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FT1

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FT2

FT3

FT3

FT4

FT4

FT5

FT5

Edgy

“In your face” designs for the fringe, we’re not pulling any punches. These can be more aggressive in feel and often feature high contrast, rough images and jagged lines. Skulls, flames, lightning bolts…they’re all here.

RE1

RE1

RE2

RE2

RE3

RE3

RE4

RE4

RE5

RE5

MTB

Mountain biking attracts a rough and tough crowd and that crowd demands an entirely different aesthetic. Many bold designs evolve from the “Moto” world, yet others simply react to finding the singletrack.

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MTB1

MTB2

MTB2

MTB3

MTB3

MTB4

MTB4

MTB5

MTB5

Ornate

Swirls, swoops and flowers. These playful designs create fun for all.

RO1

RO1

RO2

RO2

RO3

RO3

RO4

RO4

RO5

RO5

Patterns

Repeating patterns are pleasing to the eye and certain patterns have become fan-favorites in the cycling world. Patterns can be bold, but they can also be subdued and create some interest without overwhelming the design.

RP1

RP1

RP2

RP2

RP3

RP3

RP4

RP4

RP5

RP5

Textures

Adding different textures to a design can change the whole feel of a jersey and provide additional depth to the design. Gritty textures create an urban street-style feel. Grungy textures create a rough, tough and “not afraid to get a little dirty” feel. Distressed textures convey an aged, worn feel. Other textures create the look of paper, woven fabric, wood or pavement. Textures are usually small in scale, detailed and more abstract than patterns.

RT1

RT1

RT2

RT2

RT3

RT3

RT4

RT4

RT5

RT5

Illustrative

Custom illustrated artwork takes a little extra time to create, but the end result is a unique piece of wearable art. Your Customer Account Specialist will work closely with you to understand the layout and style that will best lend itself to your vision. Additional visual tools can also be provided to help communicate your concept.

IL1

IL1

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IL2

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IL3

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IL4

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IL5

Simplistic Art

Keeping a jersey’s imagery simple and abstract can convey a particular concept while more easily incorporating it into the overall design. It can create a more modern, stylized look or something with a fun, lighthearted feel. Simplistic art can also prevent distraction from your main logo(s) or information.

SA1

SA1

SA2

SA2

SA3

SA3

SA4

SA4

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SA5

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SA6

Map

Including a route map or topographical map in your design can help commemorate your ride. Just because a map is functional, doesn’t mean it can’t be incorporated in a beautiful way.

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IM1

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IM2

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IM3

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IM4

IM5

IM5

Costume

These designs mimic uniforms, clothes and other realistic images that are often ironic and fun.

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IC1

IC2

IC2

IC3

IC3

IC4

IC4

IC5

IC5

Photography

Photographic images can show off a product or scene with accuracy. It’s important to incorporate photographic images in an appropriate way to enhance the overall design without looking tacky.

IP1

IP1

IP2

IP2

IP3

IP3

IP4

IP4

IP5

IP5

IP6

IP6

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