In 1992, in the humble confines of a garage, our founder, Dave Edwards, ignited a dream fueled by his passion for cycling. What started as a small venture alongside a business partner quickly transformed into something much greater—a family-run treasure at the heart of the cycling community. Fast forward 33 years, and we at Primal stand tall as a beacon of adventure, connection, and a steadfast commitment to giving back.
Our journey is deeply rooted in family values, with Dave's daughters, Shawna and Jessica, playing an integral role in our story. Their childhood memories of helping Dad fold and tag t-shirts destined for retailers like Performance Bike, REI, and local bike shops in Denver sowed the seeds of a lasting legacy. Over 18 years ago, Shawna and Jessica teamed up with our former Korean distributor-turned-product developer, Rok Yoon, and Marketing Creative Tim Baker, to carve out a unique niche for Primal—a family-owned cycling apparel company that reflects our shared values.
What truly sets Primal apart isn't just the cycling gear we produce, but the heart behind our operations. Our leadership team, including Quy Nguyen, Alison O'Neil, and Sean Paker, brings a collective 50 years of experience in the apparel industry. They not only understand the ride but also the profound impact our business can make within the cycling community.
At Primal, we thrive on fostering a community where athletes from all walks of life are encouraged to challenge their limits, share their journeys, and create unforgettable memories. Yet, the essence of Primal extends far beyond the thrill of the ride. We believe in the transformative power of cycling and the importance of giving back. Our commitment to advocacy, charity, and performance is woven into the very fabric of our creations, where every stitch tells a story of passion, resilience, and our collective mission to make a difference. As a family-run business, our connection to family values and the community resonates deeply within us. Primal is more than just a cycling apparel company; it's a legacy of love, creativity, and the relentless pursuit of adventure. As we continue to grow and innovate, we remain steadfast in our dedication to inspiring others to embrace their passions while remembering the importance of making an impact—on the bike and beyond.
A VEHICLE FOR CHANGE
We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health.
PRIMAL PARTNERSHIPS
Sometimes we take lead, sometimes we draft, but our success will never be solely our own. When you team up with Primal for your custom cycling apparel, you can be confident that we will be working towards your personal success and the success of your community. Connect with us to find out why so many organizations choose Primal as the custom cycling apparel partner.
PRIMAL CULTURE
- We are Creative
- We are Collaborative and Selfless
- We Do Whatever It Takes
- We are Committed to Excellence
- We are Instigators of Fun
- We are Obsessed with Winning
WORK WITH US
Life is short, don't waste away in just any old job. Join the Primal team and spend your days spinning your pedals and focusing on your passions. Our mission is to continually improve, learn and grow in all aspects of the cycling industry, meeting daily challenges in unique, fun and creative ways to succeed together as a team. We are always looking for exceptional, motivated, creative individuals to join us. We have a passion for all things active and fun and we are devoted to making a difference.
Below are positions currently available. Please follow the instructions when submitting your resume. Please limit all attachments in emails to 500k.