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We design with the vision of you, on your bike, doing the things you love. Check out the amazing photos of our partners.

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Need Inspiration? Review some of our past designs. We won't make a carbon copy of any design, but find something you like and we will make it yours.

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Primal Creative Team - Denver [ Colorado] USA

What Are We Capable Of?

Literally anything goes. We're the mavericks of cycling jersey design. Our team can transform random bar napkin sketches, children's crayon art, fancy oil paintings, vintage album covers, and yes, even wacky post-it note collages into the most epic jersey creations you've ever witnessed!

Step into our design wonderland and let us guide you in creating a cycling apparel masterpiece. Immerse yourself in a world of inspiration, creative background, and collaborative guides – together, we'll bring something incredible to life!


Make a statement with these trending design concepts.


These are the basic food groups of apparel design. Themes that stand the test of time and look great in any era.

SINCE 1992

We have over 30 years of creative and design experience. We bring inventive ideas, collaborative recommendations, and authentic design solutions for our custom partners. There is no box, no cookie cutter, no bounds on creating the best product you've ever seen.


We were built on design and continue push the boundaries of what is possible. Our in-house team of creatives has led the industry for decades. We bring the same aesthetic energy to your project. Our world renowned design team is ready to make your kit stand out of the pack. Work with us and find out why so many teams, events, and clubs choose Primal.

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