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CUSTOM CYCLING APPAREL

Wanna go faster?
Ride more.

Want to have a kit that's fire?
Work with Primal.

Start the process

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EVERYTHING CUSTOM

Custom Cycling Jerseys, Kits & Apparel.

WE BLEND DESIGN, CRAFTSMANSHIP, AND UNPARALLELED CUSTOMER SERVICE TO BRING YOU THE BEST CUSTOM CYCLING APPAREL IN THE UNIVERSE.

DESIGN GUIDE

To help you streamline the order process we have included examples of different design styles you can incorporate into your custom product.

TEAM STORES

Online ordering for teams made easy. From the most trusted name in the game.

PROVEN PROCESS

We will guide you through the process with a personal Custom Account Specialist and online tools designed to make the process as streamlined as possible.

ONLINE DESIGNER

Create your dream jersey with our all-new 3D designer. Your greatest idea is waiting to be hatched.

EQUINOX

The perfect balance of simplicity and technology makes this kit vanish from the riders mind allowing them to focus on the moment. The Equinox removes seams and adds upgraded flex bands for a dynamic change in fit and aerodynamics. The three-dimensional modeling used in pattern making provides a streamlined silhouette that is optimized for the riding position. The seam on the back of the shoulder has been removed to allow air to pass over the arms unimpeded. Angled rear pockets allow for easier access. The lowered neckline adds to the comfort and aerodynamics. Laser cut grippers keep the sleeves and waist in place while promoting full range of motion and blood flow.

Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

Customize Equinox View Stats

HELIX 2.0

The Helix line is the ultimate aero and upgrade. The fabric contains silver ions that destroy bacteria and eliminate odor. It moves and stretches with your body like a second layer of skin meanwhile promoting blood flow and wicking sweat from the surface of your skin. It also comes with a textured-gridded surface that breaks surface tension and allows you to go a touch faster. The Primal Helix 2.0 Jersey features laser cut arm bands that reduce air surface tension and lock the cuff in place.

Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

Customize Helix View Stats

OMNI

The Primal Omni Kit features lightweight, breathable fabrics and premium finishing for an incredible ride no matter the distance. The Elite Fit conforms to your body with a 360° comfort stretch. The Omni Kit is ready for the hottest days and the most intense level of endurance.

The Omni Bib Short is comprised of a lightweight fabric and reduced seams, using only four panels. With fewer seams and the 360° comfort stretch, the Omni fits and moves exceptionally well. The FlexBib straps feature laser incisions, providing additional ventilation when the fabric is stretched. The perfectly finished fabric results in no hotspots or pressure points. The custom MARC woven leg bands have strategically placed silicone to provide the perfect amount of grip. The Italian made E6 Carbon chamois finished out this race and adventure-ready garment.

Customize Omni View Stats

EVO 2.0

The evolution continues with the latest upgrade to our tried and tested Evo Kit. Added sleeve length and super secure sleeve grippers make the 2.0 perfect for race day. Adding that extra layer of comfort to our most popular race kit. For the competitive athlete, the Primal Evo Jersey contours to your body delivering a faster ride and sleeker look. Combining advanced features with lightweight Q3 fabric and mesh paneling, provides ultimate comfort and performance. Evo Bibs feature an anatomic, race-specific fit, and excellent compression Vero fabric allows for superior flexibility. A duo-base paneling system and flatlock stitching eliminate undesirable seams to redefine comfort on the bike.

Customize Evo View Stats

NEXAS / SPORT

The premium Nexas jersey combines comfort and performance for the rider that wants more features and upgraded fabrics with a more forgiving fit. The Nexas features our standard Sport Fit worn by millions of cyclists around the world and accommodates all shapes and sizes. Angled back pockets, a rear zipper pocket, mesh panels, and a new high-resolution wicking fabric provide a premium look, feel, and finish.

Customize Nexas/Sport View Stats

ILEX / MTB

The Primal Mountain Range is built for versatility and durability. These fully customizable products are available in vibrant living color with Primal’s world renowned Creative Lab providing the design. Tested and proved in the the Mountains of Colorado and diverse terrain of Moab. The durable Q3 Lite fabric provides the high-caliber sweat wicking ability, keeping you cool and dry. The new Ilex MTB Short is light-weight and breathable with sizeable printable leg panels for customization. The velcro strap waist keeps everything securely in place, through the roughest rides. Equipped with Two front pockets and a rear zip pocket for a high volume of storage space.

Customize Ilex/MTB View Stats
    • The perfect balance of simplicity and technology makes this kit vanish from the riders mind allowing them to focus on the moment. The Equinox removes seams and adds upgraded flex bands for a dynamic change in fit and aerodynamics. The three-dimensional modeling used in pattern making provides a streamlined silhouette that is optimized for the riding position. The seam on the back of the shoulder has been removed to allow air to pass over the arms unimpeded. Angled rear pockets allow for easier access. The lowered neckline adds to the comfort and aerodynamics. Laser cut grippers keep the sleeves and waist in place while promoting full range of motion and blood flow.

      Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

      Customize Equinox View Stats
    • The Helix line is the ultimate aero and upgrade. The fabric contains silver ions that destroy bacteria and eliminate odor. It moves and stretches with your body like a second layer of skin meanwhile promoting blood flow and wicking sweat from the surface of your skin. It also comes with a textured-gridded surface that breaks surface tension and allows you to go a touch faster. The Primal Helix 2.0 Jersey features laser cut arm bands that reduce air surface tension and lock the cuff in place.

      Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

      Customize Helix View Stats
    • The Primal Omni Kit features lightweight, breathable fabrics and premium finishing for an incredible ride no matter the distance. The Elite Fit conforms to your body with a 360° comfort stretch. The Omni Kit is ready for the hottest days and the most intense level of endurance.

      The Omni Bib Short is comprised of a lightweight fabric and reduced seams, using only four panels. With fewer seams and the 360° comfort stretch, the Omni fits and moves exceptionally well. The FlexBib straps feature laser incisions, providing additional ventilation when the fabric is stretched. The perfectly finished fabric results in no hotspots or pressure points. The custom MARC woven leg bands have strategically placed silicone to provide the perfect amount of grip. The Italian made E6 Carbon chamois finished out this race and adventure-ready garment.

      Customize Omni View Stats
    • The evolution continues with the latest upgrade to our tried and tested Evo Kit. Added sleeve length and super secure sleeve grippers make the 2.0 perfect for race day. Adding that extra layer of comfort to our most popular race kit. For the competitive athlete, the Primal Evo Jersey contours to your body delivering a faster ride and sleeker look. Combining advanced features with lightweight Q3 fabric and mesh paneling, provides ultimate comfort and performance. Evo Bibs feature an anatomic, race-specific fit, and excellent compression Vero fabric allows for superior flexibility. A duo-base paneling system and flatlock stitching eliminate undesirable seams to redefine comfort on the bike.

      Customize Evo View Stats
    • The premium Nexas jersey combines comfort and performance for the rider that wants more features and upgraded fabrics with a more forgiving fit. The Nexas features our standard Sport Fit worn by millions of cyclists around the world and accommodates all shapes and sizes. Angled back pockets, a rear zipper pocket, mesh panels, and a new high-resolution wicking fabric provide a premium look, feel, and finish.

      Customize Nexas/Sport View Stats
    • The Primal Mountain Range is built for versatility and durability. These fully customizable products are available in vibrant living color with Primal’s world renowned Creative Lab providing the design. Tested and proved in the the Mountains of Colorado and diverse terrain of Moab. The durable Q3 Lite fabric provides the high-caliber sweat wicking ability, keeping you cool and dry. The new Ilex MTB Short is light-weight and breathable with sizeable printable leg panels for customization. The velcro strap waist keeps everything securely in place, through the roughest rides. Equipped with Two front pockets and a rear zip pocket for a high volume of storage space.

      Customize Ilex/MTB View Stats

NEED DESIGN HELP?

YOU LIKE WHAT YOU LIKE.
AND WE LIKE THAT.

Creativity is in our blood. In our sweat. In our coffee. It's doodled on our notebooks.

We've made groundbreaking designs since 1992. Our world-renowned creative department works with everyone from Fortune 500 corporations, to rock & roll legends Pink Floyd and Grateful Dead, to Major League Baseball, and just about everything in-between.

We can bring your dream jersey to life. Give us a try.

We'll make you happy!

Kickstart Your Creative Juices With Our Design Style Guide

Primal Custom

everything goes.

TEAM STORES

Your team is unique, so why shouldn’t your custom store be? We will work with you to ensure that your every fulfillment need is met. Online ordering for teams made easy. From the most trusted name in the game.

Team Stores

DESIGN STYLE GUIDE

To help you streamline the order process we have included examples of different design styles you can incorporate into your custom product.

Find Inspiration

PRIMAL METHOD

We make ordering custom cycling apparel easy. We will guide you through the process with a personal Custom Account Specialist and online tools designed to make the process as streamlined as possible.

Our Proven Process

WHAT OUR CUSTOMERS ARE SAYING

7 OCT 2019
Debbie B.

I'd like to thank you again for providing great customer service for our Dream Ride jersey orders over the past few years. You and your design team do a great job of interacting with customers and I'm always pleased with the results and turnaround on all aspects of the design process.We're looking forward to working with you on next year's order!

Ride Director

California Bicycle Coalition

7 OCT 2019
Trish P.

From the first contact, to working with product development to receiving the fit pack and working with the Nick Phipers, I have received the best, white glove service and most stellar expertise through every single step of the custom design and ordering processes. I am thrilled with my first garment I received and can’t wait to get the other orders. Primal Wear, you amaze me. I can’t think of anything that’s lacking, I’m sorry to not be of much help. Nick is a gem! With sincerity, Trish

Director

North Texas NICA

7 OCT 2019
Kevin G.

I just wanted to send you a quick note to let you know we received the jerseys in the mail today and they look GREAT! The color looks fantastic and they are here ahead of schedule! Anyway, we really appreciate the great work that you guys do for us every year, we’re always proud to wear our Primal gear out on the ride. Hopefully we’ll win the best jersey award again this year!

Designer

Tommy Bahama Team

View More Testimonials

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