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TEAM STORES CRASH REPLACEMENTS PROFESSIONAL DESIGN SERVICES INCLUDED NO MINIMUMS* 6-8 WEEK DELIVERY TIME

Industry Leading Design Services Bringing your ideas to light since 1992

CUSTOM CYCLING APPAREL

Primal Custom Cycling Apparel helps cyclists pursue their passion by providing the best design, the highest quality products, the most remarkable customer service team, and a commitment to serving our community.

Custom cycling apparel

Work With The Best.

At Primal, we understand that every cyclist is unique. That's why we offer a wide range of custom cycling apparel, including jerseys, shorts, bibs, and even cycling socks, designed to cater to your individual style, performance needs, and team identity. Whether you're a road racer, mountain biker, or casual rider, our custom cycling kits ensure you ride in comfort and style.
Our custom program features:

  • No Minimums*
  • Incredible Professional Design Services
  • 6-8 Week Delivery - Rush options available
  • Crash Replacement
  • Shopify Plus Team Stores
  • Multiple Fulfillment Options

  • Start the process
    PRIMAL IS TRUSTED BY THE BEST IN THE WORLD

    ROAD

    Cycling apparel designed for the diversity of the roads we travel and traverse. Premium fabrics, features, and fit come together to make the most comprehensive line of clothing for the road ahead.

    Learn more

    MOUNTAIN

    The mountains beckon and the trails are buzzing, you in? Embark on your next dirt escapade with Primal and keep that flowstate going with Primal Custom.

    Learn more

    TRIATHLON

    Swim, Bike, Run in the best mulitsport apparel available. Equipped with quick-drying fabrics, elevated features, and superb colorfast printing.

    Learn more

    PRIMAL CUSTOM CYCLING APPAREL PRODUCT RANGE

    Elevate Your Cycling Experience with the Finest Quality Products and Unbeatable Customer Service.

    ALITIOS

    The Pro-Tour level premium cycling apparel range with technical features to help you ride faster and further than ever before.

  • Pro Tour
  • Premium
  • Technical
  • Speed
  • Elite

  • There are times when you just want things to be faster. Etheros SR is the fastest, most aerodynamic jersey we’ve ever made. Designed to be ridden in the drops, the Etheros pattern is three dimensionally designed to help improve your riding position and keep you comfortable.

    Customize Alitios

    EQUINOX

    The professional race day elite, aero dynamic kit with technical features to help you compete.

  • Pro
  • Aero
  • Technical
  • 3D Fit

  • The Equinox removes seams and adds upgraded flex bands for a dynamic change in fit and aerodynamics. The three-dimensional modeling used in pattern making provides a streamlined silhouette that is optimized for the riding position. The seam on the back of the shoulder has been removed to allow air to pass over the arms unimpeded. Angled rear pockets allow for easier access. The lowered neckline adds to the comfort and aerodynamics. Laser cut grippers keep the sleeves and waist in place while promoting full range of motion and blood flow.

    Customize Equinox View Stats

    HELIX 2.0

    For the elite athlete looking to go the distance. The elite kit that keeps you cool and comfortable for 6+ hours at a time on the toughest rides.

  • Elite
  • Aero
  • Distance

  • Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

    Customize Helix View Stats

    OMNI

    This is the lightweight slim fit kit for the avid rider. This streamlined kit forms to your body and will help you stay cool on long rides on the hottest days.

  • Avid
  • Streamlined
  • Lightweight

  • The Elite Fit conforms to your body with a 360° comfort stretch. The Omni Kit is ready for the hottest days and the most intense level of endurance.

    The Omni Bib Short is comprised of a lightweight fabric and reduced seams, using only four panels. With fewer seams and the 360° comfort stretch, the Omni fits and moves exceptionally well. The FlexBib straps feature laser incisions, providing additional ventilation when the fabric is stretched. The perfectly finished fabric results in no hotspots or pressure points. The custom MARC woven leg bands have strategically placed silicone to provide the perfect amount of grip. The Italian made E6 Carbon chamois finished out this race and adventure-ready garment.

    Customize Omni View Stats

    EVO 2.0

    Your every day go-to slim fit kit for the intermediate rider. This is your favorite kit for longer rides of 3-5 hours.

  • Intermediate
  • Everyday Kit
  • Utility

  • For the everyday athlete, the Primal Evo Jersey contours to your body delivering a faster ride and sleeker look. Combining advanced features with lightweight Q3 fabric and mesh paneling, provides ultimate comfort and performance. Evo Bibs feature an anatomic, race-specific fit, and excellent compression Vero fabric allows for superior flexibility. A duo-base paneling system and flatlock stitching eliminate undesirable seams to redefine comfort on the bike.

    Customize Evo View Stats

    SPORT / PRISMA

    The premium Nexas jersey combines comfort and performance for the rider that wants more features and upgraded fabrics with a more forgiving fit. The Nexas features our standard Sport Fit worn by millions of cyclists around the world and accommodates all shapes and sizes. Angled back pockets, a rear zipper pocket, mesh panels, and a new high-resolution wicking fabric provide a premium look, feel, and finish.

    Customize Nexas/Sport View Stats

    ILEX / MTB

    The Primal Mountain Range is built for versatility and durability. These fully customizable products are available in vibrant living color with Primal’s world renowned Creative Lab providing the design. Tested and proved in the the Mountains of Colorado and diverse terrain of Moab. The durable Q3 Lite fabric provides the high-caliber sweat wicking ability, keeping you cool and dry. The new Ilex MTB Short is light-weight and breathable with sizeable printable leg panels for customization. The velcro strap waist keeps everything securely in place, through the roughest rides. Equipped with Two front pockets and a rear zip pocket for a high volume of storage space.

    Customize Ilex/MTB View Stats
      • The Pro-Tour level premium cycling apparel range with technical features to help you ride faster and further than ever before.

      • Pro Tour
      • Premium
      • Technical
      • Speed
      • Elite

      • There are times when you just want things to be faster. Etheros SR is the fastest, most aerodynamic jersey we’ve ever made. Designed to be ridden in the drops, the Etheros pattern is three dimensionally designed to help improve your riding position and keep you comfortable.

        Customize Alitios
      • The professional race day elite, aero dynamic kit with technical features to help you compete.

      • Pro
      • Aero
      • Technical
      • 3D Fit

      • The Equinox removes seams and adds upgraded flex bands for a dynamic change in fit and aerodynamics. The three-dimensional modeling used in pattern making provides a streamlined silhouette that is optimized for the riding position. The seam on the back of the shoulder has been removed to allow air to pass over the arms unimpeded. Angled rear pockets allow for easier access. The lowered neckline adds to the comfort and aerodynamics. Laser cut grippers keep the sleeves and waist in place while promoting full range of motion and blood flow.

        Customize Equinox View Stats
      • For the elite athlete looking to go the distance. The elite kit that keeps you cool and comfortable for 6+ hours at a time on the toughest rides.

      • Elite
      • Aero
      • Distance

      • Suit up like a pro when you opt for Helix Bibs. With superior compression and flexible fabrics, the premium HX8 Carbon Italian chamois is designed to form to the body, provide superior comfort, prevent abrasion, and promote blood flow.

        Customize Helix View Stats
      • This is the lightweight slim fit kit for the avid rider. This streamlined kit forms to your body and will help you stay cool on long rides on the hottest days.

      • Avid
      • Streamlined
      • Lightweight

      • The Elite Fit conforms to your body with a 360° comfort stretch. The Omni Kit is ready for the hottest days and the most intense level of endurance.

        The Omni Bib Short is comprised of a lightweight fabric and reduced seams, using only four panels. With fewer seams and the 360° comfort stretch, the Omni fits and moves exceptionally well. The FlexBib straps feature laser incisions, providing additional ventilation when the fabric is stretched. The perfectly finished fabric results in no hotspots or pressure points. The custom MARC woven leg bands have strategically placed silicone to provide the perfect amount of grip. The Italian made E6 Carbon chamois finished out this race and adventure-ready garment.

        Customize Omni View Stats
      • Your every day go-to slim fit kit for the intermediate rider. This is your favorite kit for longer rides of 3-5 hours.

      • Intermediate
      • Everyday Kit
      • Utility

      • For the everyday athlete, the Primal Evo Jersey contours to your body delivering a faster ride and sleeker look. Combining advanced features with lightweight Q3 fabric and mesh paneling, provides ultimate comfort and performance. Evo Bibs feature an anatomic, race-specific fit, and excellent compression Vero fabric allows for superior flexibility. A duo-base paneling system and flatlock stitching eliminate undesirable seams to redefine comfort on the bike.

        Customize Evo View Stats
      • The premium Nexas jersey combines comfort and performance for the rider that wants more features and upgraded fabrics with a more forgiving fit. The Nexas features our standard Sport Fit worn by millions of cyclists around the world and accommodates all shapes and sizes. Angled back pockets, a rear zipper pocket, mesh panels, and a new high-resolution wicking fabric provide a premium look, feel, and finish.

        Customize Nexas/Sport View Stats
      • The Primal Mountain Range is built for versatility and durability. These fully customizable products are available in vibrant living color with Primal’s world renowned Creative Lab providing the design. Tested and proved in the the Mountains of Colorado and diverse terrain of Moab. The durable Q3 Lite fabric provides the high-caliber sweat wicking ability, keeping you cool and dry. The new Ilex MTB Short is light-weight and breathable with sizeable printable leg panels for customization. The velcro strap waist keeps everything securely in place, through the roughest rides. Equipped with Two front pockets and a rear zip pocket for a high volume of storage space.

        Customize Ilex/MTB View Stats

    NEED DESIGN HELP?

    The Best Creative Team In The Industry.

    With decades of experience in the cycling industry, Primal Wear has established itself as a trusted name in custom cycling apparel. We take pride in delivering exceptional quality, unmatched customization options, and a seamless ordering process. Join the countless teams and riders who trust Primalwear for their cycling apparel needs, from custom bike jerseys to specialized custom cycling socks.

    Kickstart Your Creative Juices With Our Design Style Guide

    Team Stores

    We know e-commerce, we live and breathe it everyday. We bring you the ease and convenience of a online storefront for your team, club, business, or event. All under the trusted Shopify Plus platform.

    Industry Leading Design Services

    Why settle for sub-par design work contracted out to another company? Our in-house creative team has been leading the industry since 1992. Not only is our design team the best, the service comes included. Bring your concept to us, or come with a blank slate, we're ready to bring your custom cycling kit dreams to life.

    Giving Back

    With the help of our customers, partners, friends, and family, we've been able to contribute over $12 Million to health, advocacy, conservancy, and youth programs around the world.

    Learn more about PRIMAL GIVES BACK.

    TEAM STORES

    Your team is unique, so why shouldn’t your custom store be? We will work with you to ensure that your every fulfillment need is met. Online ordering for teams made easy. From the most trusted name in the game. Team store features include:

  • Collect Orders Online
  • Drop Ship or Bulk Ship
  • Order History Analytics
  • Hassle-Free Reorders
  • Discount Code Options
  • Host A Private or Public Store
  • Order History
  • No Minimum Reorders
  • Team Stores

    DESIGN STYLE GUIDE

    To help you streamline the order process we have included examples of different design styles you can incorporate into your custom product.

    Find Inspiration

    PRIMAL METHOD

    We make ordering custom cycling apparel easy. We will guide you through the process with a personal Custom Account Specialist and online tools designed to make the process as streamlined as possible.

    Our Proven Process
    Our Partner Testimonials

    "Primal emulates social responsibility through their partnerships with non-profits. They are a loyal engaged supporter of Colorado League and provide exceptional service to our members. Their corporate culture avidly promotes a long-term view of customer and community. We are extremely grateful for their unwavering support and belief in our mission of fostering healthy youth through cycling. Primal invests with intention and willingly goes the extra mile for our cause."

    Kate R. Colorado High School Cycling League

    The kits were amazing and very well received – participants were glad to see United sponsoring in such a big way and we had a few people ask if they could join our team next year because they liked the kits so much. One person offered to trade me hisPWCjersey because he was a frequent flyer and loved it so much. Most importantly, our team loved them - one person said “I thought I had pretty good cycling clothes but they’re all crap compared to this kit! I never knew a chamois could be so comfortable!”

    Robert S. UNITED AIRLINES

    "I just wanted to send you a quick note to let you know we received the jerseys in the mail today and they look GREAT! The color looks fantastic and they are here ahead of schedule! Anyway, we really appreciate the great work that you guys do for us every year, we’re always proud to wear our Primal gear out on the ride. Hopefully we’ll win the best jersey award again this year!"

    Kevin G. Tommy Bahama Team

    Custom Cycling Apparel

    Custom Cycling Jerseys, Kits & Apparel.

    Primal Guarantee

    We guarantee delivery and your satisfaction. It's our promise and our commitment to our partners.

    Need Help?

    Our team of custom cycling apparel experts are ready to guide you through the process. Submit a Quote or Call us at 800.275.6953 or email at custom.apparel@primalwear.com

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