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Custom Guidelines

Custom Guidelines

Please read these terms and conditions carefully as they contain specific information about the Primal Wear, Inc (Primal) design and order process

To get started, simply Contact Us or Request a Quote »

General Art Information

For most orders, Primal prints using a state of the art digital print process that allows the use of a nearly unlimited number of colors. Primal prints in CMYK, but will make a best effort to match PMS Colors. No guarantee is made that printed colors will be a perfect match to PMS Colors. Primal prints all designs in one scale and cuts to size. As a result, variations in the design and relative scale of each design may be present from size to size. Primal cannot guarantee that design elements that cross seams will align when printed and sewn.

Customer supplied logos and graphics

All logos and graphics supplied by the customer must be in a print-ready format. Print-ready formats are vector based graphics, typically in .ai, .eps or .pdf formats. All text must be outlined. Any jpeg's must be a minimum of 150dpi and sized appropriately. Primal is not responsible for poor print quality of logos or graphics supplied in formats or sizes that are not suitable for print. By supplying Primal with logos and/or graphics, the customer agrees that they have permission from the company or companies represented to use the logos and/or graphics supplied. Primal may rebuild raster graphics, when possible, billed at a standard rate of $50 per logo.

Art Approval

Upon customer approval, the customer acknowledges that additional changes may not be permitted. If changes are permitted, the customer also acknowledges that there will be a delay in delivery. This delay will vary depending on the change(s) to be made and current production volume.

Minimal Order Quantities

The minimum order quantity for all items is detailed in the Primal price list. Orders may not be accepted for items that do not meet minimum order requirements. Reorders must meet minimum order requirements.


Orders submitted by the customer are considered complete and final. Additions to orders will be accepted only as new orders, must meet minimum order requirements and will be invoiced at the rate corresponding to the order quantity. Primal is not able to guarantee that additional orders will be shipped with the same delivery date as the original order.


For domestic orders, delivery will be made via ground service no earlier than 8 weeks from order confirmation (order confirmation implies receipt of order, approval of artwork and down payment). Delivery is typically 8-10 weeks depending on current production volume. Expedited production is not available. Expedited shipping may be available and additional charges related to expedited shipping will be the responsibility of the customer. Primal is not responsible for any delays caused by shipping or customs delays. For international orders, any and all shipping, taxes and duties charges are the responsibility of the customer.

Art Ownership

All artwork created by Primal is the property of Primal and is not available for release or use. Primal reserves the right to use customer's name and likeness in any and all promotional materials.

Custom Guidelines


Color Matching:

We only accept pantone solid coated color numbers for matching. We print using a four-color process. We will match the pantone to the CMYK equivalent.

Using the CMYK process we are able to achieve a wide gamut of color options. This allows us to offer unlimited color options at no additional charge.

I have CMYK / RGB Colors, Can you use those?

We can not guarantee a match of CMYK/RGB colors. In printing, colors can vary from printer to printer. If you have a Pantone color number we can match that. Since the colors can be slightly different we do a best match with a 10% margin.

Can you match my previous jersey?

We will match the colors on the provided sample within 10% of its color value.

Art Guidelines


Primal Custom will create one design for each item requested at no charge to the customer. Additionally, Primal will revise the initial design up to two times at no additional charge. Subsequent revisions will be billed at Primal's standard design rate of $50 per revision. Additional designs, if necessary, will also be billed at our standard art rate.

To streamline the design process all artwork must be submitted in the correct file format. If we are not provided with camera ready art, there may be an additional cost to rebuild the design.

The preferred file format is vector files, such as .ai, .eps, or .pdf, however, these files are not always vector. All vector files containing text must have the fonts outlined.

Bitmap or Raster Graphics - We do accept high resolution bitmap files such as .jpg, .psd, .png or .tiff. The required resolution is at least 150 ppi at scale.

Unacceptable files include low resolution .jpg, .gif, .doc word documents, and .ppt power point presentations.

By submitting or requesting third-party logos or art, customers acknowledge that they have obtained permission/ownership to use the logo/art on a printed garment.

To get started, simply Contact Us or Request a Quote »


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