Join E-Team
  Sign In

FREE SHIPPING ON ORDERS OVER $75! Shop Now

Your account for all things Primal.

Don't have an account? Join Now

Forgot your password?
Create an Account
Register to use convenient features and quick checkout.

Already have an account? Login.

Reset Password
Enter your email to receive instructions on how to reset your password.

Or return to Login.

Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.


Recently Added

We’ve got 12 days of amazing deals ready for you in this year’s Primal Holiday 12 Pack!

Check back each day for a new deal.

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

It’s Sock-Tacular

Socks 3 for $10 – Today Only!

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Shop Your Favorite Kits

50% Off Select Kits

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Show Off Your Legs with a New Pair of Shorts and Bibs

50% Off Shorts & Bibs – Today Only!

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Keep Bundled Up with Great Savings!

Buy Any Outerwear and Get A Free Pair of Arm Warmers!
Use code: OUTERBOGO

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Save as You Spend

Save $15 when you spend $50 - SAVE15
Save $40 when you spend $100 - SAVE40
Save $75 when you spend $150 - SAVE75

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

The Vault is Open

Our Classic Throwback Jerseys are $35 Today

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Find the Perfect Gift for The Perfect Price

Items Starting At $5

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

We’ve Teed Up A Great Deal for You

T-Shirts Are 3 For $20

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Top Jerseys From 2019 On Sale

Save 50% on Select Jerseys!

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Licensed Product Blowout!

60% Off Select Licensed Products

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

It’s Deja Vu the Holiday Sale is Back!

Take 50% Off the Holiday Sale Category with code HOLIDAY19

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.

Get Your Last Minute Gifts!

Free Shipping on All Orders - U.S. Customers Only

Shop Now

Each deal starts at 12:01AM MST and ends 11:59PM MST.
Additional discounts may not be applied.
Shipping orders only valid to contiguious USA addresses.
Restrictions apply see terms and conditions.