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Since 2012, Primal has been a proud national sponsor of the Tour de Cure®, the premier cycling fundraising event of the American Diabetes Association®. Through the Primal Gives Back® program, Primal will donate 15% of the cost of custom team jersey orders directly to individual team fundraising to benefit the American Diabetes Association® and help Stop Diabetes®. Working together with sponsors like Primal,Tour de Cure® encourages people to get on their bikes, not only to benefit their own health, but also to help improve the lives of all those living with diabetes.


Over the past 6 years, Primal has given over $375,000 back to the American Diabetes Association® through cash and in-kind sponsorships. A portion of that money comes directly through Tour de Cure® team fundraising.

For all teams that ride in Tour de Cure®, Primal will donate 15% of your custom team order total directly back to your team fundraising account to benefit the American Diabetes Association®.

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Join more than 190 teams who have raised over $70,000 using Primal


Teams both small and large choose Primal because of our commitment to the American Diabetes Association® and the Tour de Cure®. Together we hope to raise more than $125,000 to Stop Diabetes in 2020.



Gear to train in and represent your cause

20% of all sales of Tour de Cure® branded apparel on goes directly back to the American Diabetes Association®