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Why a Style Guide?

The possibilities are endless, but more options can sometimes make for unexpected complexity. Primal makes it fun and easy by helping you through each step.

Examples of primary design elements can be found below. Once you've considered your design elements and decided on a look, you can share the swatch code with your designer. Combinations of elements are not only possible but encouraged.

Please note:

Designs in the style guide belong to existing customers. They are intended to aid in general design direction and cannot be duplicated.

GO TO QUOTE REQUEST EMAIL FOR HELP
1. Design Elements

These are the essential building blocks for your next design. Familiarize yourself with these elements and how Primal uses them, and you'll be talking to your designer like a pro.
CLASSIC COLORS
AND PATTERNS

Tried and true designs to withstand the test of time.
Click for Examples
GEOMETRIC
AND GRADIENTS

Slick, contemporary aesthetic to showcase your brand or team logo.
Click for Examples
IMAGES AND
ILLUSTRATION

Showcase your team's creative side with edgy, majestic and fun images.
Click for Examples
2. Color Considerations

Everybody loves a compliment

Color Combinations for every situation

Primal's catalog of balanced color systems. Find a scheme that compliments your main color, or use a provided system as a jumping off point for your design.

Still not sure?

Primal Can Help

We want you to love your custom kit, so if you're unsure about anything, please email our team and we'll be happy to talk it out. Let us assist you with anything from color nuances to the difference between a vector and a raster. Help is just a phone call or email away!

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