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#BeyondTheJersey

We provide more than just jerseys. More than spandex. More than just awesome threads that keep you active. The causes that we work and ride for make a difference in the lives of millions of people. We think that’s pretty cool. When we say Primal Gives Back, we mean it. Learn more about the amazing causes we support and share your story on social: #BeyondTheJersey

Bike MS

As the National Partner of Bike MS, we have helped thousands of riders represent their cause and give back to help fund MS research, care, and awareness. In 2017 we were inducted to the MS Society’s Chairmans Circle, signifying that Primal has donated over $500,000 to the fight against MS.

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Tour de Cure

In 2006, we worked with Mari Ruddy and the amazing folks at the American Diabetes Association to design the Red Rider Jersey. After hearing the impassioned story from Mari we developed a look and system to provide jerseys that empowered and recognized riders with Diabetes throughout the country. As the National Sponsor of Tour de Cure we continue to find more ways to make a difference.

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Courage Classic

Primal has been a longstanding supporter of the Children’s Hospital Colorado, providing apparel for the Courage Classic, a multi-day fundraising ride at Copper Mountain in Colorado. Hundreds of teams support the cause by riding and raising money for specific areas of the hospital. As a Denver based company we have had employees benefit from the amazing care given by Children’s and we will be forever grateful.

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Trips for Kids

We have worked with both the local Denver and the National chapter to help get more kids on bikes through their amazing programs. Marilyn Price started Trips for Kids in 1988 in the bay area and through this program has enriched the lives of over 150,000 kids across the country. The local Denver chapter was started by Andrew Goodwillie in 2004 and has been a beacon of hope in the community. Last year Primal produced this video that captures what their program is about.

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Bike New York

We team up with Bike New York for the TD Five Boro Bike Tour, an amazing adventure through the heart of New York. 32,000 cyclists ride on closed roads and experience what it would be like to live in a world without cars. Not only does Bike New York provide this inconceivable ride, in 2016 they taught more 17,000 people bike riding and safety skills. Never stop learning!

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Velorama & Colorado Classic

Reunited and it feels so good! Music, beer, bike racing, Colorado! It’s all good for the inaugural Colorado Classic. We are the Official Technical Apparel Partner of the Colorado Classic and provide the Leaders Jerseys and technical merchandise for Colorado’s groundbreaking cycling event.

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Velorama & Colorado Classic


Reunited and it feels so good! Music, beer, bike racing, Colorado! It’s all good for the inaugural Colorado Classic. We are the Official Technical Apparel Partner of the Colorado Classic and provide the Leaders Jerseys and technical merchandise for Colorado’s groundbreaking cycling event.

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Team Evergreen

One of our longest standing partnerships, Team Evergreen has been a fixture in the Colorado Cycling Community providing rider’s who dare the experience of a lifetime on the Triple Bypass and The Mount Evans Hill Climb. We have been the official apparel partner for over 15 years and were chosen to design and rebrand the organization.

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Perimeter Bicycling & El Tour

Since 1983 Perimeter Bicycling events have raised over $77 million for local and international charitable organizations. El Tour de Tucson is the flagship event but Cochise County Cycling Classic, and El Tour de Mesa are among the other fantastic events. Primal partnered with Perimeter in 2016 and we are proud to be working with such an incredible organization that gives back to the community. Richard and his crew provide an amazing experience to riders in Arizona, challenging them to new heights, commemorating the past, and providing for the future.

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Ride the Rockies & Pedal the Plains

One of the most prestigious multi-day rides in the world happens right in the Rocky Mountains. The Denver Post Ride The Rockies has been giving back to the community since it’s inception. Not only providing unforgettable experiences to riders but raising funds for The Denver Post Community Foundation. Their signature events include Ride the Rockies, Pedal the Plains, The Colorado State Spelling Bee, The Underground Music Showcase, and more!

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Ride the Rockies & Pedal the Plains


One of the most prestigious multi-day rides in the world happens right in the Rocky Mountains. The Denver Post Ride The Rockies has been giving back to the community since it’s inception. Not only providing unforgettable experiences to riders but raising funds for The Denver Post Community Foundation. Their signature events include Ride the Rockies, Pedal the Plains, The Colorado State Spelling Bee, The Underground Music Showcase, and more!

Learn More About Ride The Rockies  Learn More About Pedal the Plains  Learn More About Denver Post Community Foundation

Wish for Wheels

Give a child a bike. What a revolutionary concept. In 2004 Brad Appel decided he wanted to do that and not just one child. All of them. Wish for Wheels provides new bicycles and helmets to kids in low income communities. We team up with the cycling club and the group to create memories these kids will never forget!

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Pan-Mass Challenge

What can positive change from a bicycle look like? $547 Million Dollars. Raised. For Cancer Research. Established by Billy Starr in 1980 the Pan-Mass Challenge is the leader in Athletic Fundraising events. In 2016 The PMC presented a check for $47 Million dollars to the Dana-Farber Cancer Institute. We are proud to work the Pan-Mass Challenge and the teams that are creating positive change in a MASSive way.

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Bike & Build

Ride around and build dreams. Sounds good, doesn’t it? That’s just what Bike & Build does by engaging young adults in service-oriented cycling trips to raise money and awareness for the affordable housing cause. Each rider contributes to the construction or renovation of 3.6 new homes.

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California Coast Classic

Raising funds for finding a cure for Arthritis, riders are already halfway to their $1 Million goal. Not just finding a cure, but encouraging the community to work together to discover life-changing information and lead the fight against Arthritis with advocacy, science, and community.

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RAGBRAI

The Register’s Annual Great Bicycle Ride Across Iowa is the oldest, largest, and longest recreational bicycle touring event in the world. Eight Iowa communities along the RAGBRAI route serve as “host” communities for overnight stays. Bicycle riders from around the world travel to Iowa to ride their bikes with their closest 10,000 friends.

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VeloSano

Latin for “swift cure”, VeloSano is a year-round, community-driven fundraising initiative to support lifesaving cancer research at Cleveland Clinic. Since the inaugural ride in 2014, more than $17 million has been raised and 1OO% of those funds are hard at work in the fight against cancer

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Cycle Nation

Primal recently partnered with Cycle Nation – an indoor cycling event – to raise awareness of stroke and heart disease, which benefits the American Heart Association and American Stroke Association. Cycle Nation events bring friends together to get active and have fun on bikes.

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Colorado High School MTB League

Providing students with remarkable opportunities, the Colorado High School Mountain Bike League teaches with the goal of building strong minds, bodies, and character through mountain biking regardless of experience or level of expertise. They reach students in Colorado, Wyoming, and New Mexico coaching life skills like friendship, sportsmanship, discipline, and professionalism in athletics.

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First Descents

Empowering young adults impacted by cancer, First Descents’ free outdoor adventure programs build body image, self-compassion, and self-esteem. First Descents realized that young adults are the fastest-growing and most underserved oncology age demographic and therefore, developed their adventure programs to get them out living again.

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Pedal the Cause

Primal Wear provides cycling apparel to Pedal the Cause whose mission is to end cancer – all cancers, for everyone. Period. To date, Pedal the Cause has raised $15,80,029 for Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital that dedicate their resources to researching cures for cancer.

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Cycle Oregon

Cycle Oregon is a non-profit organization dedicated to making a difference in communities through bicycling. The proceeds raised through Cycle Oregon are donated to the Cycle Oregon Fund – a fund that preserves and protects communities throughout Oregon and supports development programs in cities through which they ride.

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LiveStrong

Since 1997, the LIVESTRONG has been helping those affected by cancer to fight, heal and recover. LIVESTRONG fights for the more than 32.6 million people around the world affected by cancer. They provide direct services, connect people and communities with the services they need, and call for state, national and world leaders to help fight this disease. Celebrating 20 years of fighting for cancer survivors, LIVESTRONG surpasses the 3.5-million-people-served milestone by helping people receive free cancer support services. The organization has raised $550 million to support programs that serve people affected by cancer.

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Dolphins Cancer Challenge

Primal has been partners with DCC for the past five years, providing cycling apparel and cash donation for cancer research at Sylvester Comprehensive Cancer Center. The Dolphins Cancer Challenge’s mission is to improve people’s lives through the financial support of innovate cancer research.

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Tour de Palm Springs

Originally called, “Spokes for Different Folks,” the Tour de Palm Springs has raised over $3,000,000 for Coachella Valley charities since 1999. Their goal is to donate funds raised through the charity ride to 100 local charities every year.

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Bicycle Colorado

Founded in 1992, Bicycle Colorado has made huge strides in improving the bicycle life in Colorado. A non-profit bad in Denver, Colorado, Bicycle Colorado encourages and promotes bicycling , increased bicycling safety, improved bicycling conditions, and provides a voice for all of us in Colorado.

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Alabama Backroads Century Series

In its 6th year, the 2018 Alabama Backroads Century Series supports safe cycling events across the State to champion 13 charities and causes.

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The Brag Dream Team

The BRAG Dream Team is a program focused on providing growth and learning experiences for underprivileged youth through mentorship and cycling. The Dream Team provides mentorship to its program participants throughout the year. With the help and guidance of the coaches, program participants ride in all BRAG rides, broadening their horizons and providing a myriad of learning experiences they might not otherwise have a chance to experience.

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