Primal has worked with some of the biggest names in the cycling industry and the largest brands in the world. With over 25 years of experience in providing design, branding and marketing assistance to non-profits and corporations, Primal is able to help you build a corporate apparel program that accurately represents your brand. We not only produce the highest quality cycling apparel, but customizable active, lifestyle and fashion wear, so that we can create a completely customized line of gear for your organization from the board room to the commute home.

All Inclusive Pricing - Our pricing includes initial design, two revisions, art setup and unlimited colors. There are no upfront costs and no obligation to get started. Read our lips, no hidden fees!

Design - Primal has a world class team of in house graphic artists who will create the best jersey design to represent your brand. Over the past 25 years, we’ve continued to come up with fun and fresh designs that riders are eager to wear again and again. As a shop, you need a design that will stand out on the road and shout your brand from the rooftops. With over 3,000 unique designs created each year, our designers understand what is on trend, what is successful and what designs will bring your shop more business.

Customer Service - Primal is made up of the friendliest, most dedicated team of individuals in the cycling industry. You’ve got a shop to run and bikes to sell, let Primal’s team help you take a load off and handle the jerseys for you. We’ll work with you to build out a timeline and make sure everything stays on track, and always be around to answer questions.

Quality - We specialize in large volume jersey orders without compromising print or product quality. All of our apparel is made with the highest quality components, including vibrant and environmentally friendly inks, YKK zippers, Italian-made TMF chamois and Korean fabrics.

Primal Custom Pro - Primal Custom Pro is a web based system designed and developed by Primal that manages all aspects of the ordering process, from design to production and delivery. This system allows you to login at any time and view the status of your order, as well as view designs and request revisions. PCP also retains a history of each completed job for customers to review and place reorders.

Lifestyle - Our innovative and truly unique offering of fashionable lifestyle wear with technical features is a must for any organization that needs branded apparel for off the bike wear. From hoodies to business shirts, Primal has a wide range of gear that will suit your professional needs, as well as maintain function for your active lifestyle.

More and more, businesses and corporations around the world are choosing to support activities, including cycling, that benefit their employees, their community and the world. At Primal, we are committed to making a difference as a company and helping you make a difference too. From commuter cycling groups to teams for charity rides, Primal is here to help make your brand stand out the world. And it’s not just cycling, Primal offers a new range of fully customizable lifestyle, active and fashion wear that you can’t find anywhere else. Contact us today to find out how to promote your brand through active-inspired corporate gear.

Advocacy. Charity. Conservancy.

Cycling is our passion, apparel is our way of life. We are a company of cyclists committed to improving the sport we love and giving back to our community. We believe the bicycle is the tool to solve many of the issues we face today and champion all those who choose to ride as a means of transportation, recreation and healthy lifestyle. Over the past 5 years, Primal has donated more than $1 million to charitable organizations and causes around the world. Partner with Primal to help make a difference, contact us today to find out how we can make a greater impact together.

Lockheed Martin

ConocoPhillips

Microsoft

Walgreens

Bike New York

Bicycle Colorado

League of American Bicyclists

People for Bikes

Adventure Cycling Association