At Crave Fishbar, our owner Brian Owens has seen first hand thru his sister Kim what a challenging disease MS can be. Kim was diagnosed with MS ten years ago. Brian made a plea to his staff at Crave Fishbar to help make a difference and ride in unity with others to help raise money and awareness.

It meant a lot to to me that Primal was the sponsor of Bike MS since my sister has MS and our mission was to raise awareness and as much money as possible to help find a cure. Placing our order was a breeze and our jerseys were delivered on schedule as promised. The design and high quality of the fabric made our team proud to wear them not only on the day of the ride but continually in their daily rides.

- Brian O.

Founded in 2024 by a close-knit group of family and friends, Team MSchief is more than just a cycling team—it’s a team of engagement, resilience, community, and hope. Emerging from the retirement of their previous cycling squad, this passionate group was determined to keep their cycling spirit alive while making a real difference in the fight against Multiple Sclerosis (MS).

Working with the Primal team to create our custom jerseys was an amazing experience! The process was fast, fun, and truly brought our vision to life. Not only did they help turn our dreams into reality, but their Primal Gives Back program also played a crucial role in helping us raise funds for our mission to find a cure for MS. We’re beyond grateful for their support in making a real difference!

- Kaitlyn H.

“Team Left Hand is a group of employees and friends dedicated to solving the riddle that is Multiple Sclerosis. We support several MS Chapter rides around the country, with most covering 150 miles from the Colorado Rockies to the sandy beaches of Florida.

Primal is a company that goes above and beyond just selling great apparel. From giving back to the National MS Society, to addressing issues head-on with us, it has shown us that they strive to always do the right thing. And that’s so important today – more than just product or cost. We are a loyal customer because of it. Over 600 riders on our teams across the country proudly wear the Primal logo!

- Chris L.