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Free shipping on all domestic orders over $75!! - *Does Not Apply to Custom Orders.

We’re Proud to be the National Partner of Bike MS and provide support for the amazing riders, committed to making a difference.


Join more than 600 teams who helped us contribute more than $2.4 Million back to Bike MS.

Our Impact

We're proud of the fact that since 2010 we've contributed over $3,000,000 in support for the National MS Society. This incredible impact could only be realized by working with the amazing teams all across the nation.

In addition to our financial support, we donate all "I Ride With MS" Jerseys to each local chapter, helping recognize those we ride for.

It's been our privilege to pedal along side you in the fight against MS!

- Your Stories -

Team Crave Fishbar

At Crave Fishbar, our owner Brian Owens has seen first hand thru his sister Kim what a challenging disease MS can be. Kim was diagnosed with MS ten years ago. Brian made a plea to his staff at Crave Fishbar to help make a difference and ride in unity with others to help raise money and awareness.


It meant a lot to to me that Primal was the sponsor of Bike MS since my sister has MS and our mission was to raise awareness and as much money as possible to help find a cure. Placing our order was a breeze and our jerseys were delivered on schedule as promised. The design and high quality of the fabric made our team proud to wear them not only on the day of the ride but continually in their daily rides.


- Brian O.

Team Velox Rota

The heart and soul of TVR is our members and that core is made up of a fantastic group of social, passionate and driven people united through the ideals TVR was founded on: fitness, helping others, and having a good time.


After years of moving from one custom provider to another with varying levels of success, we began our relationship with Primal two years ago and it has been fantastic. Not only is their team staffed with some of the best professionals we've worked with, their help realizing some of our crazy ideas and turning them into real team uniforms has been invaluable. The products themselves are both incredibly comfortable and very durable. Put all this together with their amazing plan to donate a portion of the money spent back to the National MS Society and you have the perfect fit for this $1.5M dollar fundraising bike team!

- Michael A.


Team Left Hand

“Team Left Hand is a group of employees and friends dedicated to solving the riddle that is Multiple Sclerosis. We support several MS Chapter rides around the country, with most covering 150 miles from the Colorado Rockies to the sandy beaches of Florida.


Primal is a company that goes above and beyond just selling great apparel. From giving back to the National MS Society, to addressing issues head-on with us, it has shown us that they strive to always do the right thing. And that’s so important today – more than just product or cost. We are a loyal customer because of it. Over 600 riders on our teams across the country proudly wear the Primal logo!


- Chris L.

As a token of our appreciation save 20% off your next purchase of Primal.
Use code: BMS13HG1 at checkout.


Discount is for non-custom products. Does not apply to custom apparel orders or team stores.



Our purpose is to help our customers, partners, athletes, and friends pursue their everything. Together, we are bonded by our love of the fresh air and pursuit of adventure on two wheels. The pure joy of getting on a bike and doing crazy things. Primal is here to open your eyes, enlighten and entertain you and show you just how much fun this life can be.

Cycling is our passion, apparel is our craft, fun is our mantra, and giving back has become our everything.


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