Custom Cycling Apparel Made Easy.
From concept to delivery, we make custom effortless. Every kit is crafted with the same attention to detail, materials, and fit that power our elite collections. Because when you look good, feel good, and ride together — everything else falls into place.
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Trusted by the leading events, teams, clubs, and brands
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The Primal Process
From your first conversation to ride day, we've refined every step over 30 years to make custom apparel surprisingly easy.
01
Start Your Project
Tell us about your team, event or organization and we'll connect you with a dedicated project manager.
02
Design Together
Our Denver design team develops your concepts and refines every detail until you're ready to approve.
03
Final Approval
Approve artwork, sizes and quantities. We handle the production planning from there.
04
Production
Your apparel is manufactured using premium materials and delivered on schedule.
05
Ride Again
Need more later? Reordering is simple, and optional Team Stores make future orders effortless.