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Recently Added

Customer Testimonials

don't just take our word for it.

"Primal emulates social responsibility through their partnerships with non-profits. They are a loyal engaged supporter of Colorado League and provide exceptional service to our members. Their corporate culture avidly promotes a long-term view of customer and community. We are extremely grateful for their unwavering support and belief in our mission of fostering healthy youth through cycling. Primal invests with intention and willingly goes the extra mile for our cause."

Kate R.

League Director

Colorado High School Cycling League

"After a thorough evaluation of several jersey vendors, Primal was our clear choice. Now that we’ve worked with them, we’re even more impressed. Primal’s customer service is truly exceptional. We always hope that vendors will view us not just as customers but as partners, and Primal does just that. First they spent a lot of time with us on our jersey options, offering all the info we needed plus useful insights based on our best interests, as opposed to steering us to higher-end options. Then they were very helpful and patient as we worked through the jersey design. And now with the ordering and delivery they have bent over backwards to accommodate our needs. They’re always pleasant and responsive, even in the midst of the COVID pandemic, but more than that they take the initiative to reach out to confirm details and offer suggestions. "

Pat M

Chair, Woohoo Working Group

Rotary Club of Denver Southeast

15 SEP 2017, 14:42

"I've raced and ridden mountain bikes in the Primal Helix bibs for thousands of miles all over the globe! The chamois has the stitching and padding in all the right places. They are comfortable enough to wear them for 24 hours straight! I also think they look great and hug your body with the right amount of compression without being overly tight in the quads like I've experienced with other shorts! The helix are my go-to chamois and I even wear them under my baggies when I race Enduro."

Sonya Looney

Pro Mountain Biker,

World Endurance Champion

Chris L.

@teamlefthandbrewing

“Primal is a company that goes above and beyond just selling great apparel. From giving back to the National MS Society, to addressing issues head-on with us, it has shown us that they strive to always do the right thing. And that’s so important today – more than just product or cost. We are a loyal customer because of it. Over 600 riders on our teams across the country proudly wear the Primal logo!”

Robert S.

United Airlines

The kits were amazing and very well received – participants were glad to see United sponsoring in such a big way and we had a few people ask if they could join our team next year because they liked the kits so much. One person offered to trade me his PWC jersey because he was a frequent flyer and loved it so much. Most importantly, our team loved them - one person said “I thought I had pretty good cycling clothes but they’re all crap compared to this kit! I never knew a chamois could be so comfortable!”

Want a better experience? Our Industry leading customer service team is here for you. Our collaborative approach guarantees you'll get the partnership you want and deserve. We're not in it for the transaction, we're here for the long haul.

Products with a purpose. Design with intent. It's all in the details.

We're all about digging deep and laying the groundwork for longterm success! And knowing the purpose and intent of a project is just as important, if not more important, than knowing the surface details. We use this information do drive our product recommendations, design direction, and give you the best experience possible.

everything custom.


      1. 100% Satisfaction Guarantee
      2. We know you’re going to love your Primal apparel as much as we do. If for any reason you aren’t completely satisfied with our products or service,
        please let us know and we will make it right.
      1. Primal Gives Back
      2. With the help of our customers, partners, friends, and family, we've been able to contribute over $9 Million to health, advocacy, conservancy, and youth programs around the world.
      3. Learn More »