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Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

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Proud to Support The Dempsey Challenge

As a token of our appreciation save 20% off your next purchase of Primal.

Use code: DEMPSEY20 at checkout.

Team Up With Primal & Get 15% Back!

As a part of our ongoing commitment to the Dempsey Challenge, we will donate 15% of your total custom apparel order directly back to your team’s fundraising account.

Primal can help you raise additional funds for your team. We know that every dollar you raise will count toward advancing research, increasing awareness, improving support, and one day finding a cure. Let our specialists at Primal get your team in the right cycling gear today!

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Call: 800.275.6953