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Since 2012, Primal has been a proud national sponsor of the Tour de Cure®, the premier cycling fundraising event of the American Diabetes Association®. Through the Primal Gives Back® program, Primal will donate 15% of the cost of custom team jersey orders directly to individual team fundraising to benefit the American Diabetes Association® and help Stop Diabetes®. Working together with sponsors like Primal,Tour de Cure® encourages people to get on their bikes, not only to benefit their own health, but also to help improve the lives of all those living with diabetes.

WE BELIEVE. WE RIDE.

Over the past 4 years, Primal has given over $375,000 back to the American Diabetes Association® through cash and in-kind sponsorships. A portion of that money comes directly through Tour de Cure® team fundraising.

For all teams that ride in Tour de Cure®, Primal will donate 15% of your custom team order total directly back to your team fundraising account to benefit the American Diabetes Association®.

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Join more than 190 teams who have raised over $70,000 using Primal

Teams both small and large choose Primal because of our commitment to the American Diabetes Association® and the Tour de Cure®. Together we hope to raise more than $125,000 to Stop Diabetes in 2017.

TOUR DE CURE CYCLING APPAREL

Gear to train in and represent your cause.

20% of all sales of Tour de Cure® branded apparel on primalwear.com goes directly back to the American Diabetes Association®