Why we Ride:
Anyone with lungs can get lung cancer. Whether you are old or young, a smoker or not, a mother, brother, grandfather or son, you can be affected. Yet funding for this number one cancer killer remains small and limited, restricting research and much needed treatment advancements, especially when compared to other cancers. We ride to put more dollars in the hands of experts so that lung cancer is a treatable disease and no longer fatal.
LUNGSTRONG riders are faced with long cycling hours in the summer heat so it was important for us to choose an apparel brand that not only looked good, but was made of high quality materials. With Primal, we know we’re getting gear that’s ready to perform and our riders are proud to wear. And as a nonprofit, we value the responsive customer service and easy design process. We also greatly appreciate Primal’s “give back” program.