Primal has been a great partner for Alabama Interscholastic Cycling Association. The Alabama league is a “NICA” National Interscholastic Cycling Association project league that formed in the spring of 2015. From the very first year Primal has been there to support our league. With the support and the partnership with Primal, we have been able to grow our league to over 500 kids, 28 teams and 250 coaches. The primal partnership has provided our student-athletes and coaches with great quality team uniform options and super cool league merchandise options for parents. We are very thankful for the support and partnership with Primal and are looking forward to another successful season in 2019!

You, Dave and everyone at Primal are extraordinary people, and we’re so happy to partner with a company that shares our core beliefs of quality, customer service and giving back. 

For 8 years Bike MS (the National MS Society’s largest fundraising series) has been a customer of Primal. More than $1.7 Million in support has been given back to the Society through our partnership and with our Bike MS teams participating in the PGB program.   Primal consistently provides a quality jersey and exceptional design service with more than 300 custom designs for our teams each year.  Excellent customer service and attention to detail are part of the culture at Primal.  Primal is a valuable business partner that knows the cycling industry, what our participants want as well as on-trend fit and design. 

Beyond producing great gear for the Triple Bypass, Team Evergreen and the Mount Evans Hill Climb in the past 12 years, Primal has become a friend and ally of our organization.  The design and customer service team is responsive and creative in developing concepts that move the needle for our team and events.  We have been extremely happy with not only the thousands of items Primal produces for us each year but the ongoing relationship built on innovation, quality and service.