Men's Custom Products
View the product options on the greatest range of custom cycling apparel ever made.
Ever wanted to design your own jersey? Check out the Primal Idea Machine and our online custom apparel designer.
Women's Custom Products
Custom products developed and designed from scratch for the most comfortable fit available.
We make teams happy. Team stores, on-line design approval, and a dedicate rep are just a few of the perks.
Find out why so many event directors trust Primal as their custom cycling apparel partner.
Trust us to design and create a product range that your customers and employees wear and love.
Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.