Cycling Apparel Made Easy
If you’re a team of 1 or 1000, we make it easy — from first sketch to finish line.
Start the processCustom Cycling Apparel - Made Easy
If you’re a team of 1 or 1000, we make it easy — from first sketch to finish line.
Start the process
Personalized Program
Add high-quality custom heat transfers to existing and stock designs.
Low Minimums
Order as few as one.
Fast Turnaround
4-6 Weeks average.
Pro Design Team
Real designers, not templates, not AI.
Primal Gives Back®
Up to 10% donated to your cause.
Custom Made Simple — Premium by Design
WHY PRIMAL CUSTOM?
From concept to delivery, we make custom effortless. Every kit is crafted with the same attention to detail, materials, and fit that power our elite collections. Because when you look good, feel good, and ride together — everything else falls into place.
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Turn your team’s vision into something you can actually ride in. Whether you’re one rider or one thousand, our premium custom gear brings your ideas to life—with no compromise on performance or style.
View productsFrom Vision to Victory in Four Steps
How It Works
1. Tell Us About Your Team – Start with a quick quote request.
2. Design & Approve – Collaborate with our expert designers to bring your ideas to life.
3. Production – Premium materials, precision construction, delivered fast.
4. Ride & Reorder – Love your kit? Reorders are easy and always consistent.
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Your Vision, Our Craft
Explore what real teams have created with Primal Custom — each kit designed to tell a story on and off the bike.
Design Style Guide