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The Primal Method

We make it easy to order custom cycling apparel. Our proven process and superb customer service allows you to spend more time focusing on your event, team, club, or business. We do the rest.

Talk It Out

1. Consultation & Quote

Lock It In

2. Define & Schedule

The "Magic"

3. Design & Order

The Making

4. Production & Fulfillment

Rinse and Repeat

Follow-up & Re-Orders

Partners

We have more in common than we have differences. We fight for the causes we believe in. We pursue passions to enrich our lives and the lives of those around us. Let’s make the world a better place.

View the product options on the greatest range of custom cycling apparel ever made. Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.