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Free shipping on all domestic orders over $75!! - *Does Not Apply to Custom Orders.

Primal Advantages

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All Inclusive Pricing.

Our pricing includes initial design, 2 design revisions, art setup, unlimited colors and free ground shipping. There are no up front costs and no obligation for us to get started on a design for you today!


Primal has a world class team of inhouse graphic artists who can turn your ideas into a fully customized jersey.

Customer Service.

Primal is made up of some of the friendliest people in the industry. We are dedicated to providing you with an excellent experience so the only thing you have to worry about is when you can get out for your ride.


All of our apparel is made with the highest quality components – including vibrant and environmentally friendly ink, YKK zippers, Italian ‐made TMF chamois and Korean fabrics.

PCP Mockup

Primal Custom Pro

Primal Custom Pro is a web based system designed and developed by Primal that manages all aspects of ordering, product requirements, design, production and delivery. PCP also retains history of each completed job and allows our customers to review and assess their past orders and designs.

Custom Ordering Process

Order Timeline:

Turnaround times may vary depending on the time of year an order is placed. Your Primal Custom Account Specialist will work with you to build a timeline and order deadline based on your in hand need by date. We know that being a team captain is not your full time job, so we are here to help you through every step of the process to make sure you’ll get your apparel on time.


We are able to work with anything from a sketch on a napkin to fully laid-out vector artwork. Primal has more than 10 graphic artists who are able to turn your ideas into an amazing jersey design. If you are sending any artwork or logos, the preferred file format is a vector file, such as .ai, .eps or .pdf. We print using a CMYK process which allows us to offer unlimited color options at no additional charge and match Pantones within a 10% margin.

Pricing and Minimums:

Primal’s pricing is all inclusive, there are no additional fees for design, set up or domestic ground bulk shipping. The standard minimum order is 15 pieces per custom item, per gender. However, if your team orders 15 pieces of a core custom item, we are able to lower the minimum on an additional core item to 10. Primal offers competitive pricing on all cycling apparel products, contact us today to get a quote for your team!


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