Total Contributed through PGB.
$13,339,460.33
Giving back has always been part of who we are at Primal. We believe bikes, events, and the communities around them can be a powerful force for good.
Through our Partnerships, we support organizations and events raising funds, awareness, and bringing people together. Our Teams Give Back Program helps teams turn the miles they ride into support for causes they care about. And through Employee Action, our own crew gets out there to ride, run, volunteer, fundraise, and get involved.
Together, these programs help support research, strengthen communities, and give more people a way to make an impact.
It’s pretty simple: use what we do to do some good.
EMPLOYEE ACTION SPOTLIGHT: TEAM PRIMAL
Team PRIMAL - Audi Denver is about more than racing. Our local team joins Primal employees throughout the year to ride, raise money, and support causes that matter to our cycling community. Together, we’ve raised more than $636,000 and counting.
Want to see the racing side of the team? Learn more here:
PRIMAL X PAN MASS CHALLENGE®
What is the PMC?
Each summer, thousands of riders, volunteers and supporters gather for a bike-a-thon across Massachusetts on the first weekend in August with a common mission: raise funds to fight cancer in support of Dana-Farber Cancer Institute.
Primal X PMC
We are proud of the fact that since 2011 we've provided cycling apparel to PMC and the incredible teams that participate in the world's largest charitable cycling event.