Custom cycling apparel
How Does Custom Cycling Apparel Work? A Step-by-Step Guide.
Custom cycling apparel is a collaborative way to turn your team's identity into kit your riders can wear with pride. Primal Wear helps teams, clubs, events and organizations move from an idea to a finished design through a guided process.
Custom cycling apparel takes your team's colors, logos and ideas and turns them into apparel designed specifically for your riders.
The basic process is simple: choose your gear, create your design, dial in sizing and details, approve everything, and let us make it.
At Primal, there are three ways to do it depending on how much customization and design support you're looking for.
Three Ways to Go Custom
Full Custom
Want something that's completely yours?
Our Full Custom cycling apparel program pairs your team with Primal to develop your kit from the ground up.
Choose your products, send us your logos, colors and ideas, and our design team helps bring everything together.
It's a great fit for cycling teams, clubs, events, companies and organizations looking for a unique kit and professional design support.
Design It Yourself
Already know what you want?
Primal.IM lets you build your own cycling kit online.
Choose your product and use the 3D designer to experiment with colors, logos, text and graphics until you've created something you're ready to ride in.
Keep It Simple
Not everything needs to start from scratch.
Our Personalized Apparel program lets you start with existing Primal apparel and add your own branding.
It's an easy option for smaller groups, businesses, events and clubs that want to look like a team without developing a completely custom design.
How Full Custom Cycling Apparel Works
Step 1: Tell Us About Your Team
Start with the basics.
Who are you? What are you riding? What do you need?
We'll typically talk about:
- Your team, club, event or organization
- Approximate number of riders
- What products you're looking for
- Budget
- Target delivery date
- Type of riding
- Fit and performance needs
- Your ideas for the design
You don't need to have everything figured out. That's what we're here for.
Step 2: Pick Your Gear
A great-looking jersey is only great if you actually want to ride in it.
Start by choosing apparel based on your riders, your riding style and what you want from your kit.
A typical team kit might include:
- Cycling jerseys
- Bib shorts
- Cycling shorts
- Vests
- Jackets and outerwear
- Accessories
- MTB apparel
- Triathlon apparel
Primal's core custom cycling collections give teams different levels of performance and features.
Prisma Custom provides a versatile combination of performance, comfort, durability and value.
Omni Custom steps further into performance with a sleek, performance-oriented approach.
Etheros Custom represents Primal's most advanced performance collection.
The right answer isn't necessarily the most expensive kit. It's the kit that's right for your riders.
Step 3: Make It Yours
Here's the fun part.
Send us your:
- Logos
- Team colors
- Sponsor logos
- Existing brand guidelines
- Inspiration
- Sketches
- Half-baked ideas
Seriously. You don't need to show up with finished artwork.
Our professional designers can take your direction and develop it into something designed specifically for cycling apparel.
Already have a complete idea? Great.
Starting with "we like blue"? We can work with that too.
Learn About Primal Custom Design
Step 4: Dial In the Details
Before anything goes into production, make sure everything is right.
Review:
- Artwork
- Colors
- Logo placement
- Sponsor placement
- Products
- Fit
- Sizes
- Quantities
This is also the time to think beyond yourself.
A team can include racers, recreational riders, first-time cyclists and people with very different fit preferences.
The goal isn't just making a great-looking kit. It's making a kit your team actually wants to wear.
Step 5: Place the Order
Design approved? Sizes collected? Everybody finally stopped changing their mind?
You're ready to order.
Once the project details are finalized, your custom order can move into production.
Step 6: We Make It
This is where your design becomes actual cycling apparel.
Your approved artwork is prepared for production, the apparel is printed and constructed, and finished pieces go through quality checks before they're prepared for delivery.
You get to keep riding. We'll take it from here.
Step 7: The Best Part
The boxes arrive.
Everyone gets their kit.
And suddenly your collection of riders looks like a team.
Then comes the first group ride. The team photo. Race morning. Event day.
And inevitably:
"Hey, we just added three new riders. Can we get more jerseys?"
That's why reordering should be something you think about when choosing a custom apparel partner—not just the first order.
Which Custom Option Is Right for You?
| Full Custom | Online Designer | Personalized | |
|---|---|---|---|
| Best for | Teams, clubs, events & organizations | Riders and groups who want to design their own kit | Groups wanting simple branded apparel |
| Starting point | Your ideas + Primal's design team | Primal's online 3D designer | Existing Primal apparel/designs |
| Design support | Professional design collaboration | You take the creative lead | Simple logo/branding application |
| Customization | Highest | High | Simple |
| Get started | Request a Quote | Open Primal.IM | Shop Personalized |
What Should I Have Ready?
Not much. But these things make getting started easier:
- Approximate number of riders
- Target delivery date
- Products you're interested in
- General budget
- Team or organization logos
- Sponsor logos
- Brand colors
- Design inspiration
- Approximate sizing needs
- One person who can make final decisions
Don't have half of that?
That's okay too. Starting the conversation is usually the easiest way to figure out what you actually need.
Custom Cycling Apparel FAQs
Do I need to be a designer?
No. With Full Custom, Primal's professional design team can help turn your ideas into finished cycling apparel.
If you'd rather take control of the design yourself, Primal.IM gives you the tools to create your own kit online.
What cycling products can I customize?
Primal offers custom options across cycling jerseys, bibs, shorts, outerwear, mountain bike apparel, triathlon apparel and accessories.
Explore Primal's Custom products.
Can a small cycling team order custom apparel?
Different groups need different solutions, which is why Primal offers Full Custom, Online Designer and Personalized options.
If you're unsure which makes sense for your group, start with the Primal Custom team.
Can we use our team and sponsor logos?
Yes, as long as you have permission to use the logos and artwork.
How much does custom cycling apparel cost?
It depends on the products, performance level, quantities and type of customization you choose.
For accurate Full Custom pricing, request a custom quote.
How long does custom cycling apparel take?
Timing depends on the program, products, project and current production schedule.
Talk with the Primal Custom team about your target date when starting your project so we can help identify the right path.
Can we reorder later?
Reordering is an important consideration for cycling teams because teams change, riders join and apparel eventually needs replacing.
Talk with your Primal team about reorder options for your specific program and products.
Ready to Make Something?
There isn't one right way to create custom cycling apparel.
Want us to build it with you?
Want to design it yourself?
Build Your Kit with Primal.IM →
Want to keep it simple?
