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  • Custom Cycling Apparel

    View our complete line of custom cycling products

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  • Request a Quote

    From 100% on-time delivery to
    included design services, find out how
    easy it is to work with Primal.

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  • Custom Shop Jerseys

    Grow your brand and community presence with custom shop apparel.

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  • Find out why the nation’s largest

    Cycling Events

    Choose Primal

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  • Team Cycling Apparel

    Need cycling apparel for your team or club? We will partner with you to provide a complete
    look and work with you to make sure your team's mission and goals are accomplished.

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  • Primal//Community

    WE SUPPORT cycling


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Find Your Custom Match Video

Find out why You'll love your Primal Custom Cycling Jersey

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Happy Trails

Custom Cycling Apparel


We all have a few things in common: a love for cycling, a sense of adventure and a passion for exploring the great outdoors. Despite these shared interests though, we're all unique individuals with our own set of goals and sense of style. At Primal, we understand that it's our differences that make us special and our custom cycling apparel lets you create-your-own jerseys, shorts and other cycling clothes to match your specific cycling needs.

Whether you're a store owner looking for unique cycling clothes to sell in your bike shop or are part of a cycling team that needs a specialized unified look, Primal can make sure that you stand out from the crowd with our custom bicycle clothing. On the flip side, we can also create a blended sea of solidarity with our matching custom cycling clothing for an event. Get all the participants, whether it be 100 or 10,000 people, involved in a common goal with cycling clothes themed to your event, such as Bike MS and Pedal the Cause. We'll even donate 15 percent of sales for a cause-related event back to the event as part of our Primal Gives Back program.