When you create a custom jersey for your shop, the benefits continue long after the customer checks out - it becomes a rolling billboard, it shouts to other riders on the trail that your shop is here, it’s open and it’s ready to help you with all your bike-related needs. With over 25 years of experience designing custom cycling apparel, Primal is an expert in all things design, branding and marketing and we’ll help you create the perfect jersey to promote your shop. Celebrate your unique identity and don’t settle for a boring stock jersey design, contact Primal to create an amazing original custom piece for your shop.

All Inclusive Pricing - Our pricing includes initial design, two revisions, art setup and unlimited colors. There are no upfront costs and no obligation to get started. Read our lips, no hidden fees!

Design - Primal has a world class team of in house graphic artists who will create the best jersey design to represent your brand. Over the past 25 years, we’ve continued to come up with fun and fresh designs that riders are eager to wear again and again. As a shop, you need a design that will stand out on the road and shout your brand from the rooftops. With over 3,000 unique designs created each year, our designers understand what is on trend, what is successful and what designs will bring your shop more business.

Customer Service - Primal is made up of the friendliest, most dedicated team of individuals in the cycling industry. You’ve got a shop to run and bikes to sell, let Primal’s team help you take a load off and handle the jerseys for you. We’ll work with you to build out a timeline and make sure everything stays on track, and always be around to answer questions.

Quality - We specialize in large volume jersey orders without compromising print or product quality. All of our apparel is made with the highest quality components, including vibrant and environmentally friendly inks, YKK zippers, Italian-made TMF chamois and Korean fabrics.

Primal Custom Pro - Primal Custom Pro is a web based system designed and developed by Primal that manages all aspects of the ordering process, from design to production and delivery. This system allows you to login at any time and view the status of your order, as well as view designs and request revisions. PCP also retains a history of each completed job for customers to review and place reorders.

The Primal Network - We are proud to have a partner network of like-minded organizations around the world, from the largest cycling tours to advocacy organizations to charitable events. Join the Primal Network and you’ll have access to some of the greatest minds in the industry.