Primal is the leading expert in cycling apparel and merchandise for cycling events large and small. Over 25 years of experience and extended partnerships with some of the world’s most prominent cycling events has made Primal the most trusted provider for custom event apparel. From charitable fundraising rides to weeklong tours, from fun and funky to sleek and classic design, from the mountains to the prairies…we’ve done it all. Request a quote today and find out what Primal has to offer your event.

All Inclusive Pricing - Our pricing includes initial design, two revisions, art setup and unlimited colors. There are no upfront costs and no obligation to get started.

Design - Primal has a world class team of in house graphic artists who will create the best jersey design to represent your brand. Over the past 25 years, we’ve continued to come up with fun and fresh designs that riders are eager to wear again and again, even after the ride is over.

Customer Service - Primal is made up of the friendliest, most dedicated team of individuals in the cycling industry. Your event planning plate is overflowing with registration, permitting, tents and more, let Primal’s team handle the jerseys for you. We’ll work with you to build out a timeline and make sure everything stays on track.

Quality - We specialize in large volume jersey orders without compromising print or product quality. All of our apparel is made with the highest quality components, including vibrant and environmentally friendly inks, YKK zippers, Italian-made TMF chamois and Korean fabrics.

The Primal network - We are proud to have a partner network of like-minded organizations around the world, from the largest cycling tours to advocacy organizations to charitable events. Join the Primal Network and you’ll have access to some of the greatest minds in the industry.

The Social Network - Partnering with Primal provides you with unprecedented support from our marketing team. From social media, to emails, to creative development, find out how Primal has partnered with some of cycling’s major events to promote and enhance their brands.

Ordering Process Custom Guidelines

Primal account managers make you feel like you are their only client. They never tell you they are too busy and we will get back to you. We wanted ways to enhance our ride, Primal upgraded our fabric for our jerseys, offered higher end apparel, helped design posters, assisted in a video and promoted our event through their email list. Primal is not just a vendor. Primal is our partner with the Triple Bypass. - Jenny Anderson, Triple Bypass Ride Director