This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free Shipping on All Orders Over $50!! - *Does Not Apply to Custom Orders.

We’re Proud to support the Pan-Mass Challenge and the amazing riders, committed to making a difference.

As a token of our appreciation save 25% off your next purchase of Primal.

Use code: PMC22 at checkout.


“We are thrilled to have Primal on board as the preferred cycling apparel company, sock provider and a sponsor for this year’s reimagined ride,” said Sarah Mercurio Hall, PMC Director of Creative, Events and Merchandise. “Thanks to the Primal Gives Back Program, a portion of our riders’ custom jersey purchases directly impacts their PMC fundraising efforts, adding even more meaning to riders’ team designs.”

Our Impact

We're proud of the fact that since 2011 we've provided cycling apparel to PMC and the incredible teams that participate in the world's biggest charitable cycling event.

We are Proud to be the Official Sock Supplier and Custom Jersey Partner of PMC.

We also have continued our commitment to donate 15% of your team's order to the cause, raising over $73,000.

- Your Stories -

Team General Catalyst

Team General Catalyst makes a commitment each year to ride the PanMassChallenge together in support of Dana Farber. It's a day we look forward to all year long. We ride because PMC's impact on cancer research and treatment is truly life-saving. Primal has helped us create fun and unique team uniforms that capture the spirit and passion of our team time after time. We're cautious of our ingredient selection and use only the best.

Team Boston Fire

We ride for our brave friends, families and co-workers who’ve been in some way affected by this devastating disease. We ride for better care and state-of-the-art research. We ride to raise awareness and to give a fighting chance to an at-risk occupation with a frighteningly high rate of affected individuals. We ride because the PMC is the single most successful charity in the battle against cancer, and the Boston Fire Department is among the leading occupations affected by it.

So if you feel so inclined, we’d be humbled and so grateful to have your support by way of a donation to our team. 100% of every rider-raised dollar goes directly to the cause!

Erica's Entourage

The riders on Erica’s Entourage started riding, as friends and family of Erica, in 2013 to support Erica Kaitz (both moral support and resources for research) while she was a Dana-Farmer patient being treated for leiomyosarcoma. Erica was a 20 year PMC rider volunteer and/or staff member. After Erica passed later that year, we continued funding sarcoma research for a few years and later shifted our research priorities in order to support other team members in their own cancer struggles. To date, Erica’s Entourage has collectively raised over $7.5 Million and we are now funding research in brain, pancreatic and prostate cancers. We currently have around 80 riders on the team and have numbered over 100 several times. As Erica said to our team: “You buoy me in so many ways it is hard to describe.

Boston Bruins Foundation

The Boston Bruins Foundation PMC Team has been riding since 2006. Throughout the years, the Bruins Foundation PMC Team has raised over $3.3M for The Dana- Farber Cancer Institute. Our team is proud to wear Primal jerseys during our ride together. We are thrilled to have such an amazing partner that we can rely on year after year and one that our team loves to represent!


Why we Ride:
Anyone with lungs can get lung cancer. Whether you are old or young, a smoker or not, a mother, brother, grandfather or son, you can be affected. Yet funding for this number one cancer killer remains small and limited, restricting research and much needed treatment advancements, especially when compared to other cancers. We ride to put more dollars in the hands of experts so that lung cancer is a treatable disease and no longer fatal.

Why Primal:
LUNGSTRONG riders are faced with long cycling hours in the summer heat so it was important for us to choose an apparel brand that not only looked good, but was made of high quality materials. With Primal, we know we’re getting gear that’s ready to perform and our riders are proud to wear. And as a nonprofit, we value the responsive customer service and easy design process. We also greatly appreciate Primal’s “give back” program.

Patriots Platelet Pedalers

Cancer doesn't take a break and neither do the Patriots Platelet Pedalers. The PPP was founded in 2008. This is our 13th year riding the PMC. Over the past 12 years, we have raised $11,418,139. The PPP earmarks it's fundraising to Dr. Ken Anderson and Dana Farber Cancer Institute. 2020 is our 4th year working with PrimalWear and a better apparel partner you couldn't ask for. Stephen Blandband and Carolyn German take care of us like we are their only client! I've worked with 2 other vendors and the experience with Primal is second to NONE!


Our purpose is to help our customers, partners, athletes, and friends pursue their everything. Together, we are bonded by our love of the fresh air and pursuit of adventure on two wheels. The pure joy of getting on a bike and doing crazy things. Primal is here to open your eyes, enlighten and entertain you and show you just how much fun this life can be.

Cycling is our passion, apparel is our craft, fun is our mantra, and giving back has become our everything.

As a token of our appreciation save 25% off your next purchase of Primal.

Use code: PMC2022 at checkout.


No more products available for purchase

Your cart is currently empty.

Add order notes
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout