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Custom Cycling Jerseys, Kits, & Apparel.















We blend design, craftsmanship, and unparalleled customer service to bring you the best custom cycling apparel in the universe.

• Design Services

Why settle for sub-par design work contracted out to another company? Our in-house creative team has been leading the industry since 1992. Not only is our design team the best, the service comes included. Bring your concept to us, or come with a blank slate, we're ready to bring your custom cycling kit dreams to life.

• Team Stores

We know e-commerce, we live and breathe it everyday. We bring you the ease and convenience of a online storefront for your team, club, business, or event. All under the trusted Shopify Plus platform.

• Unlimited Color Options

We are color experts. You could even say we are nerds. We spend countless hours perfecting our color management systems and before we geek out any further, this means you get the best, consistent, vibrant, colors available. We have all the neon ink options, plus... our inks are eco-friendly.

• No Minimums*

Nuff said. Get a quote »

• 6-8 Week Delivery (Rush Options Available)

We manage our production timelines to guarantee your delivery date. We know how important getting your custom jerseys before the big day, for retail sales, or for team camp. Rush services are also available when needed.

• Crash Replacement

We plan for the unexpected and we know that it's important that we help our customers when the chips are down. The last thing you want to think about when you hit the deck is a torn chamois. Send us your current year's damaged kit and we will repair or replace it.

*Minimums can apply to specialty items,


"I'd like to thank you again for providing great customer service for our Dream Ride jersey orders over the past few years. You and your design team do a great job of interacting with customers and I'm always pleased with the results and turnaround on all aspects of the design process.We're looking forward to working with you on next year's order!"

Debbie B.

Ride Director

California Bicycle Coalition

7 OCT 2019

"From the first contact, to working with product development to receiving the fit pack and working with the Nick Phipers, I have received the best, white glove service and most stellar expertise through every single step of the custom design and ordering processes. I am thrilled with my first garment I received and can’t wait to get the other orders. Primal Wear, you amaze me. I can’t think of anything that’s lacking, I’m sorry to not be of much help. Nick is a gem! With sincerity, Trish"

Trish P.

Director North Texas NICA

6 JAN 2020

"I just wanted to send you a quick note to let you know we received the jerseys in the mail today and they look GREAT! The color looks fantastic and they are here ahead of schedule! Anyway, we really appreciate the great work that you guys do for us every year, we’re always proud to wear our Primal gear out on the ride. Hopefully we’ll win the best jersey award again this year!"

Kevin G.


Tommy Bahama Team

20 AUG 2019

everything team stores.

Online ordering for teams made easy. From the most trusted name in the game.



Creativity is in our blood. In our sweat. In our coffee. It's doodled on our notebooks.

We've made groundbreaking designs since 1992. Our world-renowned creative department works with everyone from Fortune 500 corporations, to rock & roll legends Pink Floyd and Grateful Dead, to Major League Baseball, and just about everything in-between.

We can bring your dream jersey to life.

Give us a try. We'll make you happy!

everything social.

#primalwear #ridewithprimal #primalcustom

everything custom.

      1. 100% Satisfaction Guarantee
      2. We know you’re going to love your Primal apparel as much as we do. If for any reason you aren’t completely satisfied with our products or service,
        please let us know and we will make it right.
      1. Primal Gives Back
      2. With the help of our customers, partners, friends, and family, we've been able to contribute over $9 Million to health, advocacy, conservancy, and youth programs around the world.
      3. Learn More »


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