This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free shipping on all domestic orders over $75!! - *Does Not Apply to Custom Orders.



Step #1: talk it out

Once you submit this form, our team will contact you promptly to discuss the next steps.

If you need quick assistance, just call or email.


Feel free to drop a line if you have any questions about products, fit—or just want to talk about the weather.

We're here for you.
Learn more


At Primal, we make the custom order process as easy and fun as possible and it all starts with a quote. Answer a few simple questions and we will respond quickly with information to help you get started.


What's Next?

We lock in products, production date, and start design. Our industry-leading creative team in Denver, Colorado, will take your concepts and bring them to life. Once you confirm the design, we can place your order, open a team store, or help you integrate your design into your event registration platform. Then we’re off and running, producing and shipping your brand-new kits on the guaranteed timeline. 

Go To Quote Requst

Products with a purpose. Design with intent. It's all in the details.

We're all about digging deep and laying the groundwork for long-term success! And knowing the purpose and intent of a project is just as important—if not more important—than knowing the surface details. We use this information to drive our product recommendations, design direction and give you the best experience possible.

Learn more about our product lines here:
primal series descriptions


We are made for this. To help bring your kit design to life. We've led the industry in groundbreaking, status-quo-shattering, life-altering design. We do this because the design of your cycling kit means everything to you. It tells your story, it makes you feel like a superhero, it calls to you on days you really don't want to be on the bike, and says, "Let's Go!" The communication of your passion and purpose is why design is so important to us. We have no obligation to get started on the design. It's time to get the kit you want.

Go To Quote Request


"Primal emulates social responsibility through their partnerships with non-profits. They are a loyal engaged supporter of Colorado League and provide exceptional service to our members. Their corporate culture avidly promotes a long-term view of customer and community. We are extremely grateful for their unwavering support and belief in our mission of fostering healthy youth through cycling. Primal invests with intention and willingly goes the extra mile for our cause."

Kate R. League Director Colorado High School Cycling League

"After a thorough evaluation of several jersey vendors, Primal was our clear choice. Now that we’ve worked with them, we’re even more impressed. Primal’s customer service is truly exceptional. We always hope that vendors will view us not just as customers but as partners, and Primal does just that. First they spent a lot of time with us on our jersey options, offering all the info we needed plus useful insights based on our best interests, as opposed to steering us to higher-end options. Then they were very helpful and patient as we worked through the jersey design. And now with the ordering and delivery they have bent over backwards to accommodate our needs. They’re always pleasant and responsive, even in the midst of the COVID pandemic, but more than that they take the initiative to reach out to confirm details and offer suggestions. "

Willy Bridge Pat M. Chair, Woohoo Working Group
Rotary Club of Denver Southeast

I've raced and ridden mountain bikes in the Primal Helix bibs for thousands of miles all over the globe! The chamois has the stitching and padding in all the right places. They are comfortable enough to wear them for 24 hours straight! I also think they look great and hug your body with the right amount of compression without being overly tight in the quads like I've experienced with other shorts! The helix are my go-to chamois and I even wear them under my baggies when I race Enduro."

Sonya Looney Pro Mountain Biker, World Endurance Champion


No more products available for purchase

Your cart is currently empty.