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Crave Fishbar

It meant a lot to to me that Primal was the sponsor of Bike MS since my sister has MS and our mission was to raise awareness and as much money as possible to help find a cure. Placing our order was a breeze and our jerseys were delivered on schedule as promised. The design and high quality of the fabric made our team proud to wear them not only on the day of the ride but continually in their daily rides.

- Brian O.

Managing Partner

Crave Fishbar


At Crave Fishbar, our owner Brian Owens has seen first hand thru his sister Kim what a challenging disease MS can be.  Kim was diagnosed with MS ten years ago. Brian made a plea to his staff at Crave Fishbar to help make a difference and ride in unity with others to help raise money and awareness. In 2017 we had 17 members of the Crave family: from our kitchen staff, to your server, and even our amazing regulars, riding as a team.  We were fortunate, through the generosity of our friends, family and customers to raise over $17,000.  This year we have upped our goal in a big way and hope to raise $50,000. We hope to achieve this goal with the help of corporate sponsors, personal donations or by joining the team and riding with us. The ride this year will be on Sunday, October 21st.  

This year we are riding in solidarity to honor the inspiring life of a great friend of ours, Phil Penta Sr, who passed from complications from MS on August 12, 2018. Phil's son, Phil Jr., who is carrying on his legacy as a pillar of their community in Brooklyn at, Three Guys from Brooklyn, will be riding with us for the second year in a row with our team and ten years in total. Phil Sr. had a two-decade battle with MS that although ended up taking his life he never wavered in his courage and fortitude every day of his life. He is an inspiration to his loving family, staff, and all those who were fortunate enough to get to know him. 


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