Exposing The Primal Photo Shoots
We all want to know those “dirty little secrets,” the inside scoop, the behind-the-scenes documentary of our favorite cycling brands. “How do they get those photos?” “Where did they find...
We all want to know those “dirty little secrets,” the inside scoop, the behind-the-scenes documentary of our favorite cycling brands. “How do they get those photos?” “Where did they find...
When one woman has an idea, it can be powerful. When she recruits more women and they make it happen, it can be a revolution.
These simple moves help to build inner core muscles for more comfort and performance on long distance rides.
With coffees and bagels in hand, the entire Primal office set out to clean up a section of the Cherry Creek Trail. This wasn’t our first rodeo either. We’ve been...
Riding a fully loaded fat bike over the course of 125 snowy miles in the backcountry of the Great Yellowstone ecosystem…..how hard can it be, right?
A Look at Cycling Outerwear and Tips to Keep You Warm on Your Winter Routes
The hoodie is the greatest apparel invention since sleeves. We love our hoodies so much we just want to give them a full body hug. It’s time to proclaim the...
Put one more drop in that bucket list, we're giving away the adventure of a lifetime. Try your luck
Your body contacts the bike at five critical points. The hands, feet, and well… your tail. You walk on your feet everyday, your hands do all sorts of things, some...
Shred in style with trail-specific gear that will take your riding to the next level!
So you’ve taken up cycling. And now things are starting to get, as they say, “pretty serious.” But before you go riding off into the sunset, you need to know...
You’re ready. You’ve thrown down the cash for a brand new bike and some snazzy cycling jerseys. You’re all set to tackle the Tour de France, but there’s one small...